How NYU Stern Helped Me Transition out of the Military

Grant Ward is an MBA2 specializing in Finance and Business Analytics. Prior to Stern, Grant spent eight years as a Black Hawk helicopter pilot in the United States Army. During that time, he lived and worked all over the US and Europe, including a three year tour to Germany. He recruited for Management Consulting and plans to join Boston Consulting Group in their Summit, NJ office this coming summer. Grant is a Graduate Ambassador for the Admissions Department as well as an active participant in the Military Veterans Club and Stern Golf Club.

Transitioning from the military into a new career is not an easy task. For those of us that have spent any amount of time in uniform, it can sometimes seem like a different world. After completing my term of service in the Army, I wanted to move back to the NYC metro area to be closer to family and pursue a career that would provide meaningful work and an opportunity to grow professionally. Admittedly, I didn’t know exactly what that would look like, but with the help of the Fertitta Veterans Program and an incredible supportive group of Stern Alumni, I couldn’t be happier about my future at BCG. 

Leading up to my time at school, I spoke to many alumni and veterans who had graduated from NYU and those interactions played heavily into my decision to attend Stern’s MBA program. As a community, this enthusiastic group provided unvarnished feedback on the student experience, as well their post-MBA careers. They answered every question I had about different industries and functional areas and introduced me to several opportunities for transitioning veterans. Before I arrived on campus, I spent hours on the phone with a number of individuals committed to my success and, through that informal research, determined I wanted to pursue a role as a management consultant.

Beginning my MBA as part of the Fertitta Veterans Program has been such an important factor in my success. This program offers unique advantages financially, academically, and professionally. While not all program participants are offered a scholarship, those that do are often able to complete a two year-full time MBA with little to no out of pocket expense. That, coupled with VA benefits, makes pursuing an MBA and forgoing two years of professional work experience an easy choice by removing the number one obstacle associated with living in one of the world’s most expensive cities. Completing two core courses in the summer prior to school was also a huge help going into my fall semester. Many military veterans do not have undergraduate experience in business and taking Accounting and Statistics with a small and supportive cohort of other veterans was a great way to learn two topics that are critical to the remainder of the program as well as your follow-up career. Finally, a number of company treks and corporate presentations offered on Fridays throughout the summer term were a great way to learn about many of the firms that recruit at Stern and network with some of the veterans and alumni there before the fall recruiting cycle.

Completing my summer term as part of the Fertitta Veterans Program is only the beginning of the adventure. It wasn’t until I arrived on campus that I realized the full array of support and guidance available to MBA students trying to pivot into an entirely new career. The Office of Career Development, as well as the student-led professional clubs, were pivotal to informing me of internship opportunities, fostering connections at companies I was interested in, and preparing me for both applications and interviews. The Management Consulting Association was my “one stop shop” throughout application and interview prep and helped me succeed in finding my dream job. I began this process knowing very little about what a consultant actually does and how the biggest consulting firms recruit each year’s class of MBA hires. That lack of initial knowledge did not prevent me from leveraging the resources available to earn an exciting summer internship opportunity with BCG. I enjoyed my internship immensely and plan to start full-time with them this coming July. While I certainly put in the hours, the student and alumni community were the most important component of my success.

My key message for any veteran considering an MBA at NYU Stern is that this community understands what you’re going through and we have the knowledge, experience, and enthusiasm to help you achieve your goals. Nowhere else did I interact with such a hands-on group of students, faculty, and alumni. In every encounter, I received open and honest feedback and throughout my student experience, I have been immersed in an abundance of professional and academic opportunities for growth.

Don’t Fear Finance

One of the reasons I decided to come back to school was fear — fear of finance. One glimpse at a stock symbol or supply-demand curve and a wall of incomprehension quickly rose until it froze my brain, forcing me to flee to lighter news topics. I didn’t get Finance, and I didn’t think I could.

But fear is no way to live life, and as my career progressed, I realized the need to confront this fear. In my chosen field — corporate social responsibility — there’s the need for individuals who can work cross-functionally and make convincing cases for ethical and environmental practices in the “language” of each department. Finance is no longer something I can avoid.

So this semester, I am in Professor William Silber’s Foundations of Finance class, one of Stern’s core courses but also one of its most popular. Professor Silber has been teaching this class for a while, and he has the ability to lay out complex concepts in a way that is clear and comprehensible. At the end of each class, he asks one of his favorite questions: “How would you explain this concept to your old aunt?” Breaking down the lesson into simple take-aways is a great way to hammer in the class’s concepts.

Now don’t get me wrong. I’m not saying that Finance is easy, nor am I saying that I completely understand it — yet. But I trust that by doing the work, I’ll prove to myself that I can get there and that there was nothing to fear.

What’s on Deck?

Happy Monday!

So, I just looked at my calendar and realized we have about 5 more weeks of class and 7 until graduation. SO DEPRESSING! BUT, there are many fun things coming up. Here is a little taste of the life of a second semester almost-done MBA student:

-Going to class is extremely difficult. Mainly because waking up before 10am is a real struggle. #bschoolproblems

-Tomorrow night we (like 10 of us) are meeting up for drinks after night class to catch up on how our weekends were (really tough life, huh?)

-Wednesday we have an all-class bowling event at Bowlmor on University and 12th. The event is open bar bowling for two hours with our whole class and the Administration…get ready!

-Thursday is the last LABA party of the year. This is the semi-annual post-beer blast party that the Latin American Business Association hosts, and it’s always a ton of fun! Great music and company.

-In two weeks is the formal Spring Gala event, where all of us dress up to eat and dance at the Gansevoort…such a classy, fun event every Spring!

-The week after that is a Wine Tour at a few Long Island wineries (hosted by the Cellar club). It’ll be fun to relax on a Saturday and catch up in some beautiful weather over a few glasses of wine!

-After that starts SENIOR WEEK! That includes a boat cruise on the Hudson, themed events throughout the week, a class trip to Atlantic City, and then graduation at Radio City Music Hall.

In summary, it’s going to be a crazy month and a half coming up, but it’s all fun stuff. CANT WAIT!

Until next time…

=)

Almost Spring Break time!

Time has been flying and I can’t even believe it’s already almost the end of March! Although, I am really looking forward to traveling to Mexico with ten or so really close friends from school!

Classes are going well. I would say that Promotional Marketing (1.5 credits) is one of my favorite classes. I do wish I took it last Spring instead though since so much of what we are learning I was exposed to on the job this past summer at Unilever – things like coupon strategy/analysis and how to derive revenue targets for new innovations (using trial rates, repeat rates, penetration, etc.). This summer was such a short period of time to learn so much that it’s now a great opportunity to learn it in the classroom and have more time to ask questions and absorb the frameworks that CPG brand managers often use to make decisions. For our class project, we are developing a promotional marketing plan for the vodka brand, Tito’s. Tito’s is one of Ketel One’s biggest competitors, but falls user the radar around here because it’s primarily distributed and promoted in the South. So specifically, we are working on developing a stronger positioning for the brand that resonates with consumers outside of the South. One of our recommendations (based on the current demographic and type of consumer the brand attracts) is to establish partnerships or sponsorships with music festivals. As we research the industry more, we’ll be able to come up with more creative recommendations that will really resonate
with consumers.

Okay, now off to the airport!

Until next time…

Last Set of Classes

Hello again, everybody, welcome back. So I’ve talked a lot so far about extracurriculars, recruiting, etc, but one thing I haven’t done to a great degree is talk about my classwork, which is likely relevant to an audience of future grad students. So I’ll go briefly into the six classes I’m taking this semester, as they will be the last six accredited classes I will likely ever take.

Advanced Strategy – Tools, Professor Sonia Marciano
This is the main follow-up class to the core strategy class that almost all MBA1s take. It’s almost entirely filled with MBA2s, many of whom are taking Professor Marciano for the second time. The class uses cases as the basis for discussion, and focuses on the process of strategic analysis and strategic planning. So far, we have gotten deep into industry analyses, resource alignment, global strategies, and competitor analysis. The class has been intellectually challenging and never boring. This class also features some really great guest speakers. Some of our speakers this semester include a Vice President of Content Acquisition at Time Warner Cable, a Deputy Director of the Federal Trade Commission’s Bureau of Economics, the President of Career Builders International, and a few more.

Competitive Strategy in the Marketplace, Professor John Czepiel
This class is a bit of a hidden gem within the Marketing department. It is designed to be a really practical class that gets students to perform deep strategic analyses and provide tangible, insightful recommendations. The structure of the class is as follows. On the first day of class, students form teams and choose one of 11 cases to analyze for the rest of the class. For the first few weeks, the class is lecture driven, and gets to the main content of the course. Meanwhile, groups are working together to put together a series of recommendations for the client they chose. The clients are frozen in time – all data to be used is from the case that the group chose to work on. Starting in early April, students in groups of five or six begin giving presentations, and for each group that presents, another group has been assigned to basically act as their “bosses” – they know the case, and they’re responsible for asking tough questions of the presentation. Having come from a consulting background, I would say that this course really effectively simulates what it’s like to work on a client project and then present that information to clients. The expectation of rigor is extremely high, and students are held accountable to own their recommendations, like they would on the job.

Business Law for Managers, Professor Richard Hendler
Professor Hendler is as unique and interesting a professor as any I’ve ever had. Each day of class generally starts with an open forum where we can ask whatever legal questions we like. Some things that have come up have been landlord/tenant disputes, foreign speeding tickets, and some other things my classmates have been dealing with. Professor Hendler will use these questions as a way of conveying an interesting legal concept, or even giving general tips. Yesterday, we learned how to be found not guilty of a traffic violation in New York City. I wish I had taken better notes on that. After a little time in this open forum, we learn about some of the big legal issues that managers may face, or that we as individuals could come across in dealing with businesses. The class is really interactive, full of Professor Hendler’s bizarre true stories of situations he’s dealt with, and often features candy and/or pizza.

Conflict, Collaboration and Negotiation, Professor Seth Freeman
I’m a bit late to take this class, as it’s one of the classes that Summer Start students take in advance of the first semester. This is another really interactive, hands-on class where you learn more by doing than any other way. The class is taught as six three-hour blocks for 1.5 credits, and we’ve done at least one negotiation simulation in each class so far. After each negotiation, we debrief as a class and talk about the different strategies we each used to get the outcomes we did, be they better or worse than our classmates.

The Performing Manager, Professor Patricia Bower
Professor Bower is really a performer at heart, and this class is the closest thing I’ve ever taken to an acting class. The class is extremely interactive. How interactive, you ask? Well, we spent a majority of the day on our feet, doing mirroring exercises, moving our bodies around, and actually giving speeches in front of our classmates. If you get anxious about presenting, which many people do, this class provides a great way of breaking out of your shell and learning to feel confident in your presentation skills.

Investment Strategies, Professor Richard Bernstein
This class actually takes place during the second half of the semester, so it has not yet started. Therefore, I really don’t know much about it, other than the course description. So here’s the course description:
“This course is a subjective approach to security analysis. Topics include industry selection, market timing, and interpretation of market history and cycles. Illustrations range from applications of the Dow theory to interest rate analysis to contrary opinion theories. The goal is to blend current market, political, and economic factors in with standard firm financial data to make better investment decisions.”
Sounds cool, right?

So that’s how I’m spending my last 13.5 credits at Stern. I’m doing a mix of strategy, finance, law, and communication classes. This is all made possible by the flexibility of the Stern curriculum. Since I’m not required to specialize in anything, I can get as broad or as narrow an education as I want. I’ve decided to go broad with mine, and I’m thrilled to be learning so much about so many different topics.

Already March?

This weekend is one of our bigger Spring events, TSDL (Think Social, Drink Local). TSDL is a runway fashion show and dance party,  held at the Angel Orensanz Foundation in NYC. Basically, our classmates and Stern administration model fashionable outfits from top NYC designers. Sponsors include Absolut Vodka, Brooklyn Brewery, Brooks Brothers, DKNY, etc. and proceeds go to support the Social Impact Internship Fund, which provides a financial stipend  for students who spend their summers working for often unpaid non-profit and social impact-based businesses.

I’m excited for this event and another exciting thing coming up, Spring Break! Every year, Stern’s community clubs organize different treks for students to join, or students can organize their own informal treks. This year, students were able to pick between Thailand, India, South Africa, Vietnam & Cambodia, Ecuador, Japan, and more (a lot of times, the students who choose to go on these treks are first year students since it’s a great way to meet new people)! As second year students, a bunch of us are going to Tulum and Playa del Carmen in Mexico. I’m very excited to relax on the beach (and do nothing but read and eat) for my last spring break ever (sad!).

On the class front, things are going well. We just settled on a project topic for our Customer Insights class, which is essentially all about conducting effective marketing research. We decided to do our project on Apple iWatch. According to this article, Apple plans to launch this wearable, smartphone watch soon. Our job as market researchers is to not only figure out who the target consumer is, but how to make it a successful launch. To make it successful, we must answer questions like why the category for traditional watches has been declining, whether there is even a need for a smartphone-type watch amongst the target demographic, and if there is one, what features our target consumer would have a willingness to pay for. This launch is a hot topic in the news, and seeing how innovative Apple has been, it will be interesting to see whether the company is moving in the right direction or not with this new idea.

That’s it for this week – until next time…..

Inside the Stern Community

As the application process is just about winding down, we have had the opportunity to meet and talk with so many prospective students over the past few months.  I thought I would use this blog post to answer one of the most popular questions I have received from many of you and give you another peak into what makes NYU Stern such an awesome place to be.

Something that stands out about Stern and has made this experience truly incredible, surpassing all of my expectations of business school, is the Stern community. I can honestly say I have never met such a diverse group of brilliant, talented, friendly people! Shout out to my fellow classmates – YOU. GUYS.  ARE. AWESOME.

Everyone here at Stern is extremely collaborative, whether we are working together on a project for the Stern Consulting Corps, coming up with a new business idea for our Digital Strategy class project or studying together for a much dreaded accounting midterm.  Each day I continue to be impressed with my classmates’ desire to help one another out.  I have never once felt in competition with my classmates or that anyone was looking out for anything other than my very best interest. I have made friendships that I know will last a lifetime, expanded my network to an incredible group of people and really feel like Stern is a community that I will always be able to call home.

During the month of January while I was a first year I participated in Mock Madness, a recruiting even hosted by the GMA {Graduate Marketing Association}. Mock madness was a full week where my fellow classmates and I prepped each other for interviews, spending countless hours mock interviewing each other, sharing feedback and helping each other present their absolute best selves for their interviews. This is a shining example of how the Stern community truly pulls together in an “us against the world” mentality. Despite the fact that we were all interviewing for some of the same companies and the same internships, it never once felt like a competition.

This speaks not just to my fellow students but to the professors and faculty here at Stern as well. I have found that all of my professors are extremely accessible and their door is always open (as long as you can find their office) to help with questions about the class, share advice on projects or just generally chat about interesting issues. It is a rare thing to be in the presence of so many brilliant minds and I have made sure to take full advantage of the opportunity.

If you haven’t already, I would encourage all of you to come and visit us for a tour, class visit or just a casual chat with our Graduate Ambassadors as you will get a great feel for what the Stern community is really all about!

Until next time,

Kristin

 

New Exciting Classes!

Hello!

Happy Wednesday! There hasn’t been much going on since my last post aside from getting adjusted to my new semester of classes, so I can talk a little more about that.

The first class I’m taking is Decision Models. Basically, we build excel-based models to address different types of business scenarios. So for example, in last week’s class, we built a marketing-related model to compare whether an in-store, on package rebate or an ordinary price cut would be a better decision to drive more sales volume and maximize profits. This is especially relevant to me, as I start my career in brand management at Unilever.

The second class I’m taking is Promotional Marketing, which is exactly what it sounds like. We learn about above-the-line and below-the-line marketing tactics that increase awareness and ultimately drive purchase. Some of the areas we cover are shopper marketing, price promotion, digital promotion, etc. Again, these are all topics that are very relevant to my future in brand management.

The third class is Customer Insights. Basically, this class is a marketing research class in which we learn how to obtain data, analyze it, and develop insights that can be turned into recommendations or implementation plans for a business problem. This class is very important because in today’s age, where there are so many ways information can be gathered about consumers and their consumption patterns, it is imperative that we know how to use that data effectively to make smart business decisions. A big question I’ve always had around data is when to use your “gut feelings” vs. marketing research. When is each appropriate? Can you use a mix of both? How do you know where to draw the line? The data can go on forever! This is a “hot topic” this class will cover extensively and is a big reason I enrolled in it.

Lastly, I am taking Pricing Strategy. This class is intended to teach us the different ways to price goods and services, considering both the supply and demand sides of the market. Some different approaches to pricing we’ve learned about are peak-load pricing, value-based pricing, bundling, price discrimination, etc. This class is a bridge between economics (what I majored in at my undergraduate institution) and marketing (what I am going into after graduation) and really focuses on how one can better understand the market to meet consumer needs, while fulfilling business goals.

That’s it for this week, but will be back in a few days for another update!

My Last Long Winter Break

Hello, loyal readers. It’s been quite a while, but I am back to class now for the first time since mid-December. It’s been a crazy few weeks, but here’s the basic breakdown of how I spent my last winter break before my inevitable return to the real world.

December 19 – January 1
Since I’m from New Jersey, I didn’t have to travel around this time to see family or friends, which was really convenient. I spent a lot of this time celebrating the holidays with my family, class mates, friends from high school and college, and other awesome people. Since I had no work hanging over my head, I spent a good amount of time reading, catching up on shows on Netflix, and generally avoiding responsibility. Good times.

January 2 – 5
I spent a few days back at school, helping some of the MBA1s prepare for their interviews, which mostly took place during January. They kept themselves quite busy, researching companies, doing mock interviews, and practicing their behavioral interview questions. I spent the rest of my time preparing for my upcoming trip.

January 6 – 26
The aforementioned trip. As an MBA2, I also get January off from classes, just like the MBA1s do. Unlike most MBA1s, I did not need to spend my January getting ready for and then having interviews. Instead, I, like many of my classmates, took this opportunity to travel around Southeast Asia. A large contingent of Sternies took part in DBi Hong Kong and DBi Singapore, which were two week classes that took place in, you guessed it, Hong Kong and Singapore, respectively. I was not one of those Sternies. Instead, I traveled around Thailand and Indonesia (with a brief trip into Burma/Myanmar) with 6 of my classmates, while running into friends along the way (including fellow bloggers Kristin and Serena).  My trip ran the gamut from luxury hotels in Bangkok to sleeping in a small village in Northern Thailand, to a week in a beautiful villa in Seminyak, Bali. We laughed, we cried (maybe?), we surfed (with varying success), and we became much closer than we had been.

January 28 – February 1
All of us MBA2s came back to Stern for a week of professional responsibility. The program was redesigned this year by renowned moral psychologist and recent addition to the Stern faculty, Jonathan Haidt. He and Professor Bruce Buchanan brought in some great speakers for us, including Charles Ferguson (director of The Inside Job and author of Predator Nation), Walt Pavlo (white collar criminal and MBA graduate), Jacqueline Novogratz (founder of the Acumen Fund and pioneer of social microfinance), Conor Grennan (Stern MBA alumnus, bestselling author of Little Princes and founder of Next Generation Nepal), and Preet Bharara (U.S. Attorney for the Southern District of New York). In between talks and Q&A sessions with these excellent presenters, we worked through major ethical issues that we could face in the workplace in classes of about 35 students. The real benefit of this class is getting students to understand the underlying social and organizational systems that impact individual behavior, and then working through ways to overcome those systems to do the right thing while inside of them and to change those systems for the better as future business leaders.

February 4 – Today
This was my first week back to real classes, and I’m really excited for the semester. I have a great schedule lined up, and you’ll hopefully be reading all about it as my final semester as a student (it pains me to write that) pushes forward.