So I’ve been back in the country for less than 48 hours. No, I’m not complaining. Rather, I’m still marveling over my trip to Milan, Cinque Terre, and Florence. Over Spring Break, I participated in Doing Business in Italy. It is course that takes you to Milan to focus on luxury retailing and branding. We studied at Bocconi, which is a business school in Milan where we were taught by industry leaders in fashion and luxury. We had the privilege of visiting a silk factory in Como, the Versace Headquarters, and meet with one of the leading fashion PR and events firms, Attila and Co. In addition to delicious food, we also conducted a field study in teams of 4 or 5 students. We visited stores across Milan including Dolce and Gabbana, Prada, Tod’s, Louis Vuitton, Zegna, Versace, Armani, and several multi-brand stores. It was fascinating to see the differences in store layout, service, and branding within each location. With a critical eye, I found I learned a tremendous amount by making basic comparisons and traveling throughout the gorgeous city. If you’re interested in pursuing a career in luxury, I would highly recommend you enroll in this course.
Aside from the academic aspects, I was fortunate enough to travel to Cinque Terre with three of my classmates before class began. We hiked through three of five small towns on the coast of Southern Italy. The views were gorgeous and the food was beyond fresh. Due to our activity, we had few issues justifying our multiple trips to gelato shops. My only concern now is how I can find such delicacies in New York! Following the course, I also visited Florence. Simply stated, the city took my breath away. It was the best food during the whole trip. Plus, there were several beautiful cathedrals and museums. We even visited the Gucci museum. Lastly, I shopped in Florence. Conveniently located near the designer outlets, my classmates and I did some serious damage. It was the first time I’d shopped in some time, but it was worth the wait. Not only are the brands amazing, but you can find incredible deals (relatively speaking). Needless to say, if you visit, save in advance.
All in all, this was an incredible Spring Break. Regardless of whether you have an interest in luxury or retail, I recommend visiting Italy sometime if you haven’t already done so.