The Performing Manager

Greetings Friends!

I wanted to tell you about a class that I just started today. It’s called The Performing Manager. Per the course catalog, “Effective managers must motivate and inspire others to follow their ‘lead.’ This course will explore the seemingly elusive quality often referred to as personal charisma – that hard to pinpoint ability to not only set a clear direction, but communicate the energy and passion to forcefully engage others in a process.” I have read many articles that cite MBAs’ inability to effectively communicate and give presentations. Stern has a great variety of Management Communications courses that build on the soft skills that are necessary to be an effective leader.

The Performing Manager is a three-day intensive course that meets over three Fridays. What I really enjoy about this class is how it draws upon acting, performing and other arts to become a confident, charismatic and passionate speaker. So far, we have done exercises in mirroring, actively listening, and understanding non-verbal body cues. Through this course and Management Communications, a class I took last semester, I have gotten over the anxiety of speaking in public and have become a better presenter. I am pursuing a career in brand management after graduation and giving presentations and getting buy-in from groups is an essential part of the job. These courses are specifically preparing me for success in my career.

Until next time!
Jennie

Industry Captains

The highlight of this week for me was getting to have a one-on-one conversation with Josh Shimkin, Director of Worldwide Digital Products & Premium Services at Marvel Entertainment’s Digital Media Group. He’s a Stern alum, and he was volunteering for the Office of Career Development’s “Industry Captains-in-Residence program, an innovative new mentoring program that brings highly successful alumni to campus to share industry insight and offer guidance to full-time MBA students through accessible, one-on-one conversations.” I had the chance to talk to him for half an hour Wednesday night; an informal chat, where he shared his experience before and after business school, answered my questions, and advised me about my options. I’m very interested in Entertainment, Media & Technology, so it was great to hear from someone working in that space, and to see some of his cool projects at Marvel. I’m really thankful for alums such as Josh, who take time from their busy schedules to have an honest conversation with us, and to help answer our questions.

Internship Status Report

When it rains it pours. This week I have made some major strides toward figuring out where I will intern this summer. I have been fortunate enough to receive some offers this week from some of the firms that I am most interested in. However, deciding between the different opportunities will undoubtedly be challenging. Luckily, the Office of Career Development has already been instrumental in helping me manage various relationships. My main dilemma, aside from my innate indecision, is how to proceed with ongoing conversations with companies who are still in the midst of their hiring process. Obviously it is essential to maintain these relationships not only for the purpose of the summer, but also as a representative of Stern and for my long term career. I would like to say that I have an entirely clear vision of what my career will look like, but with so many options at the moment, it is difficult to know.

One aspect of my future that I am confident in is that the Stern name will take me far. Several companies I have spoken to have already mentioned the quality of my education as a distinguishing factor. Moreover, many recruiters have sited Stern’s strong sense of community and how the school fosters a team-building environment. In terms of networking and exploring some less traditional career options, I feel that the Stern brand name has truly helped. But it extends beyond just the school’s image. The further I delve into my course work this semester, the more I see its potential real world application. As an undergraduate literature major, this is a complete 180. Now, as I consider my internship options, I must decide which of my new skills I’d like most to practice. Again, I hope that my decision making skills are not a hindrance, but that’s what OCD (Office of Career Development) is for!

I will be sure to keep you posted on my internship status in the upcoming weeks.

Inside the Stern Community

As the application process is just about winding down, we have had the opportunity to meet and talk with so many prospective students over the past few months.  I thought I would use this blog post to answer one of the most popular questions I have received from many of you and give you another peak into what makes NYU Stern such an awesome place to be.

Something that stands out about Stern and has made this experience truly incredible, surpassing all of my expectations of business school, is the Stern community. I can honestly say I have never met such a diverse group of brilliant, talented, friendly people! Shout out to my fellow classmates – YOU. GUYS.  ARE. AWESOME.

Everyone here at Stern is extremely collaborative, whether we are working together on a project for the Stern Consulting Corps, coming up with a new business idea for our Digital Strategy class project or studying together for a much dreaded accounting midterm.  Each day I continue to be impressed with my classmates’ desire to help one another out.  I have never once felt in competition with my classmates or that anyone was looking out for anything other than my very best interest. I have made friendships that I know will last a lifetime, expanded my network to an incredible group of people and really feel like Stern is a community that I will always be able to call home.

During the month of January while I was a first year I participated in Mock Madness, a recruiting even hosted by the GMA {Graduate Marketing Association}. Mock madness was a full week where my fellow classmates and I prepped each other for interviews, spending countless hours mock interviewing each other, sharing feedback and helping each other present their absolute best selves for their interviews. This is a shining example of how the Stern community truly pulls together in an “us against the world” mentality. Despite the fact that we were all interviewing for some of the same companies and the same internships, it never once felt like a competition.

This speaks not just to my fellow students but to the professors and faculty here at Stern as well. I have found that all of my professors are extremely accessible and their door is always open (as long as you can find their office) to help with questions about the class, share advice on projects or just generally chat about interesting issues. It is a rare thing to be in the presence of so many brilliant minds and I have made sure to take full advantage of the opportunity.

If you haven’t already, I would encourage all of you to come and visit us for a tour, class visit or just a casual chat with our Graduate Ambassadors as you will get a great feel for what the Stern community is really all about!

Until next time,

Kristin

 

New Exciting Classes!

Hello!

Happy Wednesday! There hasn’t been much going on since my last post aside from getting adjusted to my new semester of classes, so I can talk a little more about that.

The first class I’m taking is Decision Models. Basically, we build excel-based models to address different types of business scenarios. So for example, in last week’s class, we built a marketing-related model to compare whether an in-store, on package rebate or an ordinary price cut would be a better decision to drive more sales volume and maximize profits. This is especially relevant to me, as I start my career in brand management at Unilever.

The second class I’m taking is Promotional Marketing, which is exactly what it sounds like. We learn about above-the-line and below-the-line marketing tactics that increase awareness and ultimately drive purchase. Some of the areas we cover are shopper marketing, price promotion, digital promotion, etc. Again, these are all topics that are very relevant to my future in brand management.

The third class is Customer Insights. Basically, this class is a marketing research class in which we learn how to obtain data, analyze it, and develop insights that can be turned into recommendations or implementation plans for a business problem. This class is very important because in today’s age, where there are so many ways information can be gathered about consumers and their consumption patterns, it is imperative that we know how to use that data effectively to make smart business decisions. A big question I’ve always had around data is when to use your “gut feelings” vs. marketing research. When is each appropriate? Can you use a mix of both? How do you know where to draw the line? The data can go on forever! This is a “hot topic” this class will cover extensively and is a big reason I enrolled in it.

Lastly, I am taking Pricing Strategy. This class is intended to teach us the different ways to price goods and services, considering both the supply and demand sides of the market. Some different approaches to pricing we’ve learned about are peak-load pricing, value-based pricing, bundling, price discrimination, etc. This class is a bridge between economics (what I majored in at my undergraduate institution) and marketing (what I am going into after graduation) and really focuses on how one can better understand the market to meet consumer needs, while fulfilling business goals.

That’s it for this week, but will be back in a few days for another update!

The New Semester

Another week has gone by, just as crazy as the last, and I’m pretty sure that officially sets the tone for this semester. I’m definitely going to be busy, but it’s all very exciting! A couple of things I’ve been involved in lately:

I’m on the SCorp (Stern Student Corporation) International Committee and we’re in charge of organizing Passport Day. It’s an annual event where international students get to show off their country’s food & culture; and there’s even a competition for the “best country,” voted by the students. It’s going to take place in April, but we had the kickoff this week, so there was a lot of prepping and marketing to get people interested in the event.

I’m also participating in the Exchange Student Buddy Program, which is a volunteer program where each incoming exchange student is partnered with a continuing Sternie to make sure that the exchange students have someone to turn to if they need assistance with anything. There are 26 exchange students this semester, and we had a mixer last week; I thought it was a great opportunity to welcome them, and I hope they agree!

Finally, I want to mention the project that I am most excited about this semester! One of the greatest initiatives at Stern (in my humble opinion) is the Stern Consulting Corps. It’s a program run by the Office of Student Engagement, where selected teams of students get to work with a wide range of organizations to help them tackle their problems. I think it’s an amazing opportunity to gain some hands-on experience, and extend our education beyond the classroom. My team will be working with the National Board of Review for the next 10 weeks, and we had our first client meeting yesterday! I will refrain from talking about the specifics of the project, but I will say that I have a great team, and we’re very excited about the prospects of making a change.

I think it’s fair to say that this semester is off to a good start.

From SE Asia to Napa!

Hello prospective MBA’ers! Happy 2013! This is my first post this year and so far 2013 is off to an amazing start. As many of my fellow students have posted about, I also spent much of January break traveling around South East Asia with Stern friends which was definitely the trip of a lifetime! I hopped around the islands of Thailand, Bangkok and Bali meeting up with different Sternies in each place. I’ve definitely caught the travel bug, since now just two weeks later I am blogging to you straight from a coach bus full of Sternies en route to Napa, CA. Each February the Cellar Club organizes a weekend long trek to Napa, California where we visit many of the amazing wineries the region has to offer. Just like many of the treks over Spring Break, the Cellar Trek is a great opportunity to visit a new place and hang out with your classmates outside from the walls of Stern. I am so excited for a weekend full of wine tasting, delicious food, warm weather and lots of bonding with 50 of my fellow MBA students. February is definitely not my favorite month in NYC and I was pretty pumped to leave the 30 degree snowy weather behind for a weekend of sunshine and high 70’s. Hope your application process is going well and we are excited to meet many of you when you visit us for a tour, class visit or interview!

Until next time,
Kristin

Planning for Pre-View Weekend

Hello again! The semester has picked up a lot this week, and not just in classes. Admissions is getting pretty busy as the third deadline is approaching (only one month left – get on it), and the current students are working with the administration to plan out Pre-View Weekend for admitted students. Word to the wise – if you are admitted, and you can make it to Pre-View Weekend, I highly recommend you do. It’s a great chance to meet your actual future classmates, instead of just guessing based on how awesome they will be based on how awesome my fellow Graduate Ambassadors are. I’ll be in attendance this year for the third year straight, including when I was a prospective student and an MBA1.

It feels like a really long time ago that I was in your shoes, considering whether Stern was the right choice for me. I was fortunate to work with a number of alumni from Stern, as well as from many other top MBA programs, so I had heard a lot of great things about the school from people who had lived through it. Of course, Stern isn’t the only great school out there, so I had heard similarly awesome things from alumni of other schools I was considering. I figured that the best way to decide where I would rather spend my two years and many many dollars would be to get a first-hand experience at each school I had been admitted to, and see which one I clicked with.

Before Stern’s Pre-View Weekend, I attended the admitted student’s day at another school I was considering. I met a lot of really cool people, sat in on a mock lecture that I found really interesting, and heard from some students and alums who had come up with brilliant entrepreneurial ideas, and had turned them into great businesses. All in all the weekend was a success. I came away thinking that I could make a lot of great friends at that school, get a great education, and really enjoy myself. Awesome.

The next weekend I came to Stern for Pre-View Weekend. Just for some context, Pre-View took place over three days, starting with a reception on Friday night, a full day of activities on Saturday, and some programming on Sunday morning. By Friday night, I felt like not only could I make friends here, but I already had. Saturday and Sunday were awesome, and when I finally left at the end, I genuinely felt bad that I had to wait from April to August to actually start. Fortunately, I had enjoyed the weekend so much that by midday Saturday, between hearing from some of the Deans and taking a mock class with Professor Okun, I went onto my phone and paid my deposit.

The next year, I got to participate in Pre-View in a totally new way. Prior to the opening reception for Pre-View, which took place in Times Square at the Nasdaq building, I was extremely lucky to take part in the closing bell ceremony at the Nasdaq, with Dean Peter Henry, a few Stern professors, and Stern administrators. My mother tells me I was briefly on TV, so that’s something. On Saturday, I got to help out with a few programs that were ran for students, and got to meet a few people who I’ve gotten to know as they become MBA1s.

So for anyone who has gotten some good news about Stern already, congratulations, and for anyone who is admitted and has a chance, I hope to see you at Pre-View Weekend in April.

Another Great Week

Since I last posted, a lot has happened. It has been an incredible week. Last Friday was the Stern Women in Business Conference. We heard from some amazing women who were quite open with the audience about balancing a high-powered career and a family. I found their candor refreshing. It was great to hear some of their anecdotes regarding childcare and learning to adapt after having kids. I attended a panel about creative innovation and the ways that women can create leadership opportunities for themselves. It was inspiring to listen to women with a range of backgrounds from finance to marketing to fashion. It was also interesting to hear about the risks these women had taken to advance their careers and how they learned to be more vocal about their career advancements and getting raises. The conference certainly gave me a lot to think about for the future.

From the conference, I made my way to Gilt Groupe where I will be working on a consulting project for the newly launched Gilt City. Again, I found myself inspired by the company’s energy and passion for what they do. I am excited to see how I will leverage my digital background for the first time since starting business school. Moreover, it is the first opportunity I will have to combine my prior work experience with my strong interest in e-commerce. In fact, I will likely pursue a career in luxury and retail, if all goes according to plan.

This brings me to another reason why I’ve had a great week. On Tuesday, I attended my first fashion show as part of Mercedes Benz Fashion Week. It came about when I contacted a former coworker and fellow Sternie regarding any industry connections he may have. He generously offered me his seat at the show to aid my networking. I was amazed with his selflessness, which truly speaks to the Stern spirit and community. Additionally, I have had three other alumni offer their time to discuss their experiences at various fashion and retail firms. For some reason, their willingness to meet in person or talk over the phone never ceases to amaze me. I think this week especially, I am reminded why my decision to attend Stern is one of the best I’ve made.

Back from the Break & the Tech Trek

I can’t believe it’s only been a couple of days since school started. It feels like so much more, and I’m still trying to find my footing.

First thing’s first though! Before I get into what’s in store for me this semester, I want to tell you about my break.

After the finals, I stayed in the city for a few days, getting used to an eerily quiet life, and then finally went to Istanbul. I had to be back in New York in 10 days, and I’d been second-guessing myself: 10-hour flight, both ways, was it really worth it for just 10 days? Turns out it was; catching up with my family & friends after 5 months was exactly what I needed.

What I really want to talk about, though, is the EMTA Bay Area trek that I went on after I came back to the US. In case you haven’t heard of it, EMTA is the Entertainment, Media and Technology Association at Stern. Every year they organize a trek to the Bay Area to visit tech companies, and on the list this year were Zynga, Facebook, eBay/Paypal and Google.

We left for San Francisco on a Sunday, and that was an optional day for mock interviews with Stern alums who were working at our target companies. We spent most of that day trying to explore San Francisco: had lunch at Fisherman’s Wharf, went to Ghirardelli Square for some hot chocolate, and wandered around San Francisco’s many hills. We then had a group dinner at Basil Canteen (amazing Thai food!) before finally calling it a night—we were too full and too tired to go out. Besides, we had an early morning the next day: company visits first to Zynga and then Facebook!

I should point out now that working for a tech company does seem to be all it’s cracked up to be. (Zynga, for instance, allows you to bring your dog to work—which perhaps is not all that surprising, considering that the company is named after co-founder Mark Pincus’s dog.) In fact, I’m going to go ahead and generalize a bit here; and of course, I’m not suggesting that this holds for all tech companies, but the ones that we saw typically have gyms, wellness centers, game rooms, free snacks throughout the day, and even dry cleaning! The workplace is fun and stimulating; and they want you to focus on your work, instead of the errands that you have to run, so they take care of it for you. Everything seems to be aimed at making your life easier, and maybe there is a trade-off, but even so, it would definitely be worth it!

Back to our itinerary—that first night, we had a mixer with Stern alumni in the area, and a handful of prospective students. It was a really nice way to wind down after the busy day, and get to know new people. Unfortunately, I had a phone interview the next morning, so once again, I had to call it a night somewhat early.

The next day we went to eBay/PayPal (where, following a fascinating presentation from the retail innovation team, we all received bags with the new logo!) and then had a happy hour with Stern alumni who work at LinkedIn. We had plenty of free time after the happy hour, and our itinerary included burgers at In-N-Out, cheesecake at The Cheesecake Factory, drinks at a speakeasy bar on Union Square, and then finally karaoke! This was our last night in San Francisco, so we really had to make the most of it.

The final day kicked off with a visit to Google. We had the chance to travel around the campus (which includes, among other things, a sand volleyball court), and then we had a panel with the Stern alumni who work there. Most of us were taking the flight back to New York that night, though some chose to stay in San Francisco for a couple of more days (cue jealousy).

I want to reiterate, yet again, that working for any of these companies seems like a dream come true. I can only speak for myself, of course, but they all have perks and/or quirks that I find very appealing: Facebook has conference rooms titled Alohamora and Avada Kedavra (self-professed Harry Potter geek here), and a real-life Facebook wall that encourages you to “write something.” Google has the statue of a dinosaur flocked by pink flamingos and google-colored bikes to help employees get around; eBay has a display of pez dispensers in the waiting area; and Zynga has the general feel of a playful gaming environment (you enter the office through a glowing tunnel). I’m sure we all had different takeaways and things that resonated with us, but the bottom line is that it’s very hard not to be impressed.

I’m so glad I was a part of this trek; not only was it amazing to actually visit these offices, it was also a great opportunity to bond with my fellow Sternies. I owe the EMTA team a huge thank you for that.