Francois Anderson is a rising MBA2 and interning at Colgate-Palmolive this summer. He is specializing in Marketing and Strategy and is a member of the Graduate Marketing Association and Stern Speaks.
NYU Stern’s “Summer Internship Series” sheds light into Sternies’ internship experiences. Posts are written by rising MBA2s who are currently working at their summer internship.
This summer, I was an intern at Colgate-Palmolive, a global household and consumer products company that is headquartered in New York City. The NYC location was one of my main attractions to the company. Having lived in NYC for the past 9 years, this city has become my home. Though I am open to idea of moving for job opportunities, I am not ready to leave NYC. Therefore, an internship in the city was important to me. Beyond the company’s location, it was also important for me to work at a global company since the world in which we live is becoming more and more globalized. I got to know Colgate-Palmolive through corporate presentations, company visits, and conversations with several employees at the company. I loved the company’s emphasis on teamwork and collaboration. Most important, throughout the entire recruiting process with the company, I was convinced that it was the right fit for me. Therefore, I relished the opportunity to work at Colgate-Palmolive for the summer.
This summer, I worked specifically in Colgate Oral Pharmaceuticals North America (COP), a subsidiary of Colgate-Palmolive whose mission is to drive active brand recommendations to grow consumer sales and drive sales for prescription and over-the-counter products, as well as in-office products. In this exciting mission for COP, I learned how to develop strategic plans that will help to drive the fluoride category and increase penetration in dental offices. I also learned how to put in place tactical initiatives that will help drive sales and prescription.
My main summer project was to ideate, develop, and implement the 5Ps strategy for PreviDent varnish in the US. Working with various cross-functional teams, I was tasked with developing a more comprehensive pricing scheme for our offerings and creating strategies for product innovation cross-category promotions to drive sales, specifically within pediatric offices. I also worked on developing new communication to be more appealing and relevant to pediatric patients. Finally, I created strategies to expand our distribution within and beyond dental offices.
I applied lessons from my MBA coursework to successfully execute my summer project. Classes that helped me prepare for my summer internship included Marketing, Strategy, Brand Strategy, and Marketing Planning and Strategy. Though this class list is not exhaustive, these classes helped me develop the critical and analytical skills and the overall confidence needed to be successful in my summer internship. They helped me frame issues and tasks within the context of the larger goals of the department and company, which helped to maintain a certain level of focus when developing strategies. Beyond coursework, GMA’s Mock Madness prepared me well, not only for the interview process, but also for the summer internship. Mock Madness is a week-long intensive interview prep series where students drill each other on interview questions and offer open and honest feedback on areas of improvement. The knowledge and skills I developed in Mock Madness enabled me to quickly understand what was required of me to be successful within the internship.
As I reflect upon the summer, I am happy to say that my internship experience was a successful one. My experience exceeded my expectations and I am happy to have interned at Colgate-Palmolive. I was also adequately prepared for the internship, thanks to my Stern coursework and GMA.