Author: Diana Rossi is a current Tech MBA student at NYU Stern, set to graduate in May 2024. Before her MBA, Diana made significant strides in the marketing field in Europe, particularly as Marketing Manager for Alibaba, Digital Marketing Manager at VF (The North Face Company), Digital Manager at Johnson & Johnson, Marketing Specialist at Amazon. Post-MBA, Diana aims to delve deeper into the intersection of marketing and technology, exploring opportunities that align with her passion for digital transformation and AI-driven solutions. At Stern, Diana is deeply involved in various organizations, holding positions such as the VP of Marketing for Stern Women in Business and VP of Events for the European Business Society.
While spending 8 years immersed in the digital sector across Europe, my motto was always to lead with innovation, not just follow it. This mindset propelled me to apply to NYU Stern in August 2022, fueling my ambition to drive change through innovative leadership and leverage advanced technology for societal impact. What better place to pursue this than at New York University? New York City, a city synonymous with innovation. I knew that an MBA here was the key to unlocking my future. Joining the NYU Stern Andre Koo Technology and Entrepreneurship MBA program, I envisioned transcending traditional educational boundaries. This vision materialized during our transformative 10-day West Coast Tech Immersion trip, exceeding my expectations by plunging us into the innovation epicenters of Los Angeles, Seattle, and San Francisco. This trip emphasized the crucial role of continuous innovation for staying relevant in the fast-evolving market and spotlighted AI’s pivotal role in revolutionizing industry standards and enhancing customer experiences.
Fostering Connections and Gaining Insightful Learnings
This journey provided us an opportunity to connect and network with NYU Stern alumni who have made significant impacts in the tech industry. These interactions allowed us to dive deep into the essence of leadership, innovation, and the art of integrating business savvy with technological prowess for success. As we navigated the cutting edge of technological innovation, I identified several key industry trends that became the focus of my observations.
In Los Angeles, we immersed ourselves in the media industry with visits to Hulu, Disney, Amazon, Riot Games, and NFL Media. In San Francisco, our class collectively experienced the formidable power of tech and data at Saildrone, Salesforce, NVIDIA, LinkedIn, and Palantir. We were among the first to experience the innovation of Upside Foods, tasting meat grown directly from animal cells, and explored intriguing venture capital endeavors at 500 Global. Our journey at Airbnb felt like an ‘around-the-world trip’ within their offices. The trip culminated in an inspiring talk by David Ko, a Tech MBA board member, who emphasized that this moment is our “Momentum.”
AI has clearly established itself as the leading driver of technological evolution, reshaping business operations and customer engagement across various sectors. The role of company culture in the tech realm is paramount; organizations that champion continuous learning, openness, and adaptability are spearheading revolutionary achievements. Furthermore, the tech landscape is characterized by shifting technology patterns, battles over standards, and the emergence of dominant designs. These elements are vital for comprehending the progression of technology and the widespread adoption of innovations.
These experiences have not only broadened my understanding of the state of technology today but have also highlighted the essential factors that will influence the direction of future innovations. As I continue my journey at Stern, I am keen to explore these trends further, equipping myself to make meaningful contributions to the next wave of technological advancements.
Reflections and Future Prospects
This immersion trip has been an invaluable segment of my MBA journey, enriching my understanding of the tech industry and honing my vision for the future. It underscored innovation, AI, and a conducive organizational culture’s indispensable roles in molding future technology leaders. I’m immensely grateful for the insights and connections garnered, especially to the Stern faculty and staff, and my peers, for their companionship and shared passion for technology.
Looking ahead, I’m excited to apply these insights and experiences as I transition into the tech industry, ready to face its challenges and contribute to its evolution. Here’s to embracing the boundless opportunities for innovation and success in the dynamic world of technology!