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It’s in the Structure: The Foundations of our Fashion & Luxury MBA Program

Professor Thomaï Serdari is an international luxury authority with a unique background encompassing design, humanities, and business. She specializes in luxury marketing and branding, helping clients launch and manage luxury brands with a focus on creative innovation.  As the Academic Director of the Fashion & Luxury MBA at New York University, she draws on her interdisciplinary training to foster the next generation of industry leaders.  Prof. Serdari’s expertise is reflected in her contributions to various publications like Luxury Daily and VOGUE Business. She is the editor of the academic journal Luxury: History, Culture, Consumption and the host of the POPULUXE podcast, exploring luxury through unique objects and stories of desire.  Her book, “Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy,” further delves into her method.

Popular belief holds that an academic spends her summer away from classrooms, books, and students. Nothing could be further from the truth, especially for those of us teaching in NYU’s Stern School of Business Fashion & Luxury MBA, a program that starts in mid-May. Ours is the first and only North American MBA focused on fashion & luxury, built on a unique curriculum designed to respond to changes in the marketplace.

It has been five years since we launched this MBA. Having been involved with the program since its inception and leading its academic content since 2019, I gladly paused for the milestone celebration. I had the opportunity to take short jaunts in the Northeast and Mid-Atlantic states over the summer and took the time to reflect on what makes this program special. Absorbing the architecture of the region crystallized for me an important realization.

There is a special type of ingenuity that is seen in the way early American homes were built. I am not referring to their foundations. What defines the integrity of these houses, what has helped them survive for almost four centuries is their fireplaces. They usually form a very strong core with hearths on three sides. The wooden house is then built around these hearths and the rooms are designed in such angles so that each fireplace is used to its maximum utility warming up the rooms around it but also those in subsequent expansions either up or out.

Remarkably, this is precisely the structure that has been put in place for each one of the candidates that chooses this program for career advancement.  The foundations are there, of course. After all, this is a Master’s in Business Administration degree taught in the same classrooms, by the same professors, with the identical material used to teach the core curriculum in NYU Stern’s full-time and Langone MBA programs. The foundations are those of a top ranking, global research institution in business. Even though fully attached to the MBA core curriculum, the F&L subject areas are enhanced with material that addresses specific challenges in the fashion, beauty, retail, and luxury sectors and helps students apply the frameworks they are learning to real market situations. Electives from Stern’s impressive roster of world-class innovative courses that help the business world embrace the future round up a candidate’s education.

The uniqueness of the program stems from its design as a three-sided hearth. Each side represents a different aspect of this structure: A. Our partners; B. A Fashion & Luxury Council; and C. A network of industry professionals from our own community. 

A. Our partners (companies like PVH, LVMH, Kering, Richemont, Estée Lauder Companies, High Snobiety, Tapestry, L’Oréal etc.) offer instructional support through live cases, on-campus visits to meet our students at conferences, coffee chats, and formal recruiting events (when these occur) and hosting at their headquarters and boutiques for us to gain a better understanding of the day-to-day challenges and breakthroughs, either in New York City or abroad.

B. The Fashion & Luxury Council consists of current and former executives with industry experience and a genuine interest in mentoring our students. With a one-on-one match based on common backgrounds and career goals, each one of the F&L Council members plays a pivotal role in helping our MBA candidates solidify their career direction, gain clarity over their recruiting approach, and grow the confidence needed to succeed. While traditionally fashion and luxury industries have groomed talent internally, today’s intense competition has contributed to a change of the guards and a new mindset that values and welcomes MBA holders as new recruits, the next generation of industry leaders.

C. Finally, in the last 12 years I have been teaching at NYU Stern, I have taught, mentored, and got to know many talented persons who are now happily employed in the industry and always happy to connect with the new Sternies, who are equally passionate about fashion, beauty, retail, and luxury. Our community of professionals is going strong, without even counting the rest of Stern’s global network.

If you intend to pursue NYU Stern’s Fashion & Luxury MBA, you should keep the visual of the three-sided hearth in mind while you envision a school year filled with unparalleled opportunities to learn about the industry and your role in it. The city’s fashion district, its adjacent industries of fashion shows and media, and the new economy of the city as a tech hub coalesce as the full expression of what drives the creative economies, right here, all around Gould Plaza. It all happens in New York City, the creative capital of North America, and a place we affectionately refer to as the “NYU campus.”

We will teach you the foundations. We will give you access to a three-sided hearth to ignite your journey. We will help you imagine the unique essence of your own blueprint in the now and into the future. What will your signature mark be as an industry professional?

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What I Wish I Had Known

Cecilia is a former  Fashion & Luxury MBA student, specializing in Brand Management. Prior to Stern, Cecilia worked at Wayfair as a Merchant, curating top tier products for Wayfair’s exclusive brands. Post-MBA, he/she plans to start at H&M in the Leadership Rotational Program. At Stern, she is involved in the Luxury and Retail club and enjoys cooking and traveling in her free time.

When I considered applying to Stern for the Fashion and Luxury MBA, I had done extensive research about the program, but even then, there were still things I did not know until after I started the program. After graduating and having time to reflect on my time at Stern, these are three major things that I wish I had known before going into the program, and I believe every future applicant should keep in mind before starting.

It’s Not One Size Fits All

First, I wish I understood that there was no “right” time to attend the program. When applying, I was extremely concerned about my 2 years of experience, and if that would be enough to make me a competitive applicant. After attending the program, and meeting all of my wonderful classmates and various members of the incoming class of 2024, I have come to learn that there is no one size fits all timeline for this program. The program gives you the opportunity to make the most of it, regardless of the position you are in professionally. Furthermore, every student, regardless of their professional experiences, brings in a strong perspective, and contributes to the class as a whole in different ways. This was a huge concern for me prior to applying to the program, and I wish I spent less time stressing about this particular detail. 

Jump Right In

The second thing that took me by surprise was how quickly the program ramps up, specifically within the summer. Since I had to relocate for the program, I had to find housing in NYC. When the program started, I was still solidifying my housing in NYC, living with my family just outside of the city for the first weeks of the MBA. I had originally anticipated that the program would start slowly, similar to how my college courses had progressed. Instead, the program ramps up pretty quickly, throwing you right into the action. It is an extremely exciting time, but also an extremely busy time in your life, and I wish I had recognized just how busy I was going to be in those first few months, and how important it was to get situated prior to the start of the program.

Relationships are Key

Finally, I wish I did not overcommit myself for the first few months of the program. I had previous plans already set up in regards to trips with friends, and events, which left little time for the various activities and events that program and the Stern community had to offer. I ended up juggling different events, and constantly feeling like I needed to choose between something I had previously committed to, and an event with new friends and classmates that was coming up. For incoming students, I suggest intentionally leaving time on your calendar free to continue to build relationships within the Stern community, and take advantage of all the opportunities and events that the Stern community has to offer. 

Overall, my experience at Stern was overwhelmingly positive, and while there are always challenges that accompany any situation, I am beyond thankful for my time at Stern, and all the positive memories I was able to make. While making decisions like going back to school can be daunting, speaking to current students and learning about their journeys is one of the best ways in which I was able to make my decision, and I hope that my experience can help prepare you for what is to come, wherever you are in your application journey.

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My Job Application Experience

*NYU Stern’s Fashion & Luxury MBA program was renamed to the Luxury & Retail MBA program.*

Jennifer Rice comes to NYU Stern with over six years of experience as a Design Director in sustainability and performance brands. After working as a designer for shoes and ready-to-wear at Zero + Maria Cornejo, she went on to start up her own consulting company in 2021, aligning new and established brands with partners across the east coast for brand development and production services. Jennifer is a Graduate Ambassador, AVP of Admissions for SISA, and admissions committee member for SWIB. Aside from work and school, you can find Jennifer at Washington Square Park dog run with her roommates, Meredith and Elizabeth, and their dog, Stella. 

When I began my recruitment journey at Stern, I had a pretty good idea of “what” I wanted to do, but wanted to explore all the different avenues of getting there. After exploring different avenues like Consulting, Merchandising, and even for a moment, Venture Capital, I realized that I was looking for a bit more of a holistic experience in my next role. Because of my background of being with one company for many years, to then having a consulting practice where I had multiple clients at a time, I realized my next move needed to be one where I have the opportunity to really understand a company from every angle and perspective. I wanted to see the way different departments operated and worked together, before settling into a specific vertical within a company, and a rotational program really spoke to me in that regard. Additionally, I found that I have really enjoyed the learning and mentorship environment at Stern, so I was hoping to find a program that emphasized this in order to continue that thread in my professional career post MBA.

Deciding a Path

Next, I educated myself on the different roles typically offered to Stern MBA students in retail, and immediately there was one that stuck out to me. It had everything I had hoped for: an incredible sustainable department that was looking for continued growth, a strong consumer insights team, and a really positive company culture. To really emphasize that last part: being in the fashion industry, I had become accustomed to the fact that work days would be 12+ hours and the culture wouldn’t always be friendly. I can safely say that this theory is not always the case, and that you *can* find the balance. 

The Application Process

Once the application process began, it started with me sending applications with my resume and cover letter to the companies I was interested in, which was posted on the 12Twenty careers site, available to all NYU Stern students. A few weeks later, emails started being sent out inviting me to schedule first round interviews, which typically consist of both behavioral and more analytical based interviews. I used my casing prep from the Management Consulting Association (MCA)  to get ready for the more technical interviews, and did due diligence by researching the companies and really figuring out how I would fit in and add to the community. Then, I worked with my peers on behavioral interview prep. A wonderful process my friends and I did was to ask a behavioral question (like: tell me about a time you overcame a challenge) in the group chat every morning and each person would respond back with a voice note of their answer. We’d respond back to each other with feedback and it was so helpful to hear the different perspectives! 

Interviews

Once those interviews are complete, invites are typically sent out for a final round. Given the post-covid world, some companies will do the final round virtually or in person. When it’s in person, it’s really fun meeting the other MBA students from other schools invited to the final round as well, which might sound like intense competition, but rather it feels more like an opportunity to network! For final rounds, you may be prompted to do a behavioral interview again, but you also may be asked to do a presentation on a topic, a case interview, or even a group case. I know these days can seem really stressful and daunting since you’re evaluated on so many different factors, but I noticed when I stopped viewing it as a one way street of if they were going to like me, my anxiety on the matter disintegrated. Instead, view it as an opportunity to understand if the environment and people at the company make you feel that you’ll be able to really add to the company in an impactful way and succeed. My biggest takeaway from the experience of recruitment was that you know yourself better than anyone else, so look to emulate your traits of impact in a light that’s truthful to who you are. There’s no right or wrong in your answers, as long as you stay true to yourself and identify the ways you can make a successful impact at your target company and role. 

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Career Resources & Recruiting

*NYU Stern’s Fashion & Luxury MBA program was renamed to the Luxury & Retail MBA program.*

Cecilia Marmolejos is a current Fashion and Luxury MBA student, specializing in Luxury Marketing. Prior to Stern, Cecilia worked at Wayfair as a Site merchandiser, and as a merchant. Post-MBA, she plans to pursue a career in brand management. At Stern, she is involved in the luxury retail club, and Stern Women in Business. 

At Stern, I have felt extremely supported when it comes to my career journey. I came in with an interest in beauty, and no prior experience in that segment, and feel like Stern has given me certain opportunities that I otherwise would not have had exposure to. 

At the beginning of the Fashion & Luxury MBA, the Office of Career Development explained to my class that students have two different opportunities for recruiting. The first is called cyclical recruitment, which happens in the fall and is commonly found in large companies that can anticipate their headcount. The second is just in time recruiting which happens in the spring closer to graduation, and is much more prevalent in the fashion and luxury industries. For myself, I decided to recruit in the fall, and found the process to be manageable, despite how many steps there are, due to the career resources at Stern. Regardless of when you decide to recruit, I recommend working on polishing your resume and a draft cover letter, so when a job opens up, you have a base template that you can tailor to a specific job function. A great resource to elevate your cover letter is the Office of Career Development. 

During my recruiting journey, I utilized Stern’s portal for campus recruiting jobs, which gives students access to jobs that are specifically targeting MBA students. I applied for a job through this portal, and additionally attended on campus presentations that Stern facilitates, where students hear from company representatives looking to hire Sternies. When recruiting, it can be an extremely time consuming process. I would try to segment out weekly time, to ensure I was taking time to network within Stern’s contacts, polish my resume, and look for job opportunities. By segmenting out time every week, it made it easier for me to enjoy on campus events and balance my social calendar outside of recruiting and classes. Additionally, given this program is one year, it provides you such a unique opportunity to experience an MBA, while also preparing for the workforce in an expedited timeline. For those who chose this type of program, I recommend consistently meeting with mentors and the Office of Career Development to keep yourself accountable at all steps of the process.

For my specific process, I applied to H&M’s rotational program and received so much support from the office of career development. I worked closely with Fatim, who helped me from my resume, to crafting my cover letter, and then helped me run through a presentation for my interview. Once I received an offer, the Careers Team was also there to help me walk through the offer, to ensure I was comfortable with accepting the position. I felt personally supported by Fatim, and am beyond grateful for her help and encouragement throughout an extremely stressful process. 

In addition to the Careers Team, Stern’s alumni community is extremely supportive during the recruiting process. Stern helps connect students with alums who share their recruiting histories, and are willing to help chat with students about where they are now. There are a variety of corporate presentations led by Stern alumni, which is a great opportunity to network, and learn about different position openings. In my case, I was able to speak to alums that currently work at H&M, to understand what their day to day functions look like, and what their career trajectories would be post rotational programs. This really allowed me to get a feel for what the company would actually be like, and furthermore excited me to apply. 

Overall, Stern has made the recruiting process less daunting, and I am grateful for all the support I have received throughout this process. Post MBA, I will be joining H&M in their Leadership Training Program. I am excited for what my future holds, and am beyond thankful for those who have helped me get here.

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Networking with Alumni & Current Students

Cindy Wang is a current Fashion & Luxury MBA student, specializing in Luxury Marketing, Business Analytics, and Strategy. Prior to Stern, she was at Tiffany & Co. as the Jewelry Supply Chain Analyst for the High Jewelry, Diamond Collections side for the last 3 years. This role solidified her interest and aspiration to continue in the luxury & retail industry.

 

 

 

Network. Network. Network. This is probably something we’ve all heard about and have ingrained in our brains ever since undergrad. I’m sure with our extensive research of business schools, we agree with the general consensus that B School is all about networking (and the memories and new friends, of course). Located in NYC, a retail and luxury capital, I knew that Stern would, no doubt, expand my professional network to build lasting relationships with alumni and industry experts.

Alumni

The alumni network at Stern is INCREDIBLE. Just one semester in, and I’ve already met a myriad of alumni who have such interesting career paths. From the CFO of Bonobos to a Senior Manager at Accenture, our Immersion classes have been nothing short of amazing for building new connections. The process of networking is more organic and less daunting thanks to these Stern created experiences. The interactions between the alumni guest speakers and my classmates spark up interesting perspectives and allow us to have intellectual and fun conversations!

After each guest speaker, I usually connect with them on LinkedIn to build my network. They are all quick to connect and are very open to speak with you about their time at Stern and their career paths. I’ve scheduled meetings to speak with the alumni and they were all generous with their time and open to speaking more about the industry as well as school and career trajectories. They are always so intrigued with our program since it’s relatively new so it’s definitely a great conversation starter!

Our cohort was also able to set up an event with the last cohort at The Metropolitan Museum of Art. It was super fun to all get together to visit the Costume Institute Exhibits and hang out on the rooftop. This was such a great way to meet the alumni who graduated just before we started and to get their perceptions of the program, as well as any tips and tricks they could share with us. I would highly suggest reaching out to the program’s past cohorts to set up an event and get to know each other!

Current Students

My cohort is incredibly talented. They come from diverse backgrounds and each of them brings a unique perspective to our classroom discussions. We’ve spent the last 3 months together everyday and I am constantly learning something new. We have people from consulting, editorial, and finance backgrounds, and it’s been so fascinating to learn what each person did in their previous roles. 

I’ve gained so much more insight into the fashion and luxury industry since joining the program and a large part of it comes from my classmates.  My cohort is one of the best resources; whether it is setting up time to speak about their career or introducing me to a coworker, my classmates have offered support and opened me to more networking opportunities beyond what I imagined.

Stern will help you embrace networking–your first semester will be figuring out how to connect and learn from alumni and your classmates, but you’ll be an expert in no time! With so many opportunities to foster a natural relationship with people, Stern offers an environment of open communication and excitement through these connections. Through this supportive program, you will meet the best of the best and everyone is willing to get to know you and just have an open conversation!

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Unparalleled Exposure to Industry Execs

Ana Laura Aguiar is a Fashion & Luxury MBA Candidate, specializing in Luxury Marketing, Strategy and Management. Ana Laura holds a BA in Fashion Design from the Istituto Europeo di Design Rome and has over eight years of experience in the fashion industry.

 

 

 

 

Learning to Network

Networking really seems to be the golden rule for a successful MBA program. However, “networking”, or “cold calling” can feel overwhelming for some of us, and I, personally, was wary of how to even start reaching out to people. Last year, alumni were advising us to have at least one coffee chat every two weeks, and during orientation we were already working on our elevator pitches. It all seemed extremely complicated, but here comes one of the most amazing things about the Fashion & Luxury program —they bring the industry to you!

From our very first day at Stern, we were immediately introduced to powerhouses in the fashion and beauty industries. I remember how exhausted I was coming home after a cocktail hour where we met the NYU Fashion & Luxury Council —these people were SO interesting, you went out of your way to speak to and learn about as many people as you possibly could. Immediately after that, when classes started, we continued to be introduced to panelists, speakers and lecturers working in our dream brands or holding our dream positions. From luxury to fashion, from marketing to buying, we were exposed to different paths, opinions, and points of view. 

C-Suite Mentorship

The mentorship through the council is a unique advantage of Stern. We were each assigned a mentor, and they were each assigned one mentee, which meant they were willing to give us all the attention we needed and to really go that extra mile to connect us with their own precious networks. My peers and I have been getting all kinds of advice from our mentors, from what career path to choose to what companies they recommend we apply to post-graduation. Getting this close and having these casual conversations with VPs, C-suite or multi-hyphenate fashion experts is an experience I had not personally ever had before.

Constant Exposure

One day, I was late to my afternoon class. I am honestly never late, but because of an allergy problem, I came in rushing to my last Accounting class of the semester. I walked into Stern and made my way to room 1-70. In front of me was my Accounting professor and another Italian man. Professor Bonacchi heard my shoes clacking on the floor and looked back, he stopped, and said “This is Ana Laura, she is Brazilian but speaks perfect Italian! She is a strong candidate for you!” That’s when I realized I was being personally introduced to the CFO of the second biggest luxury brand in the world, who happened to be the guest speaker that day. This may be a silly example, but I want to illustrate that these opportunities really come to you at Stern, and not only in conventional ways. I reached out to him, and have since spoken to his HR representative in North America.

Now, I don’t mean to say it isn’t hard work or that everything is handed to you on a silver platter, but in terms of industry exposure, this program really does make meeting and networking with industry professionals as easy as it can be. Through panels and company visits, projects where you directly work with amazing brands, professors and other Stern employees, and even through your own cohort and their extensive network, the industry is at your fingertips when you’re a Fashion & Luxury MBA student at Stern.

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Mastering the Art of the Coffee Chat

Hoping to transition into the fashion industry and luxury sector, I knew Stern would set me up with the right connections to pivot successfully. Beyond the skills and industry-specific knowledge taught in classes, Stern offered a chance to regularly speak and build relationships with industry experts. In fact, Stern reminds students to set up coffee chats every chance they get!

Ahead of detailing how Stern makes these connections happen, a brief confession: before coming to Stern, “coffee chat” personally conjured an image of an often awkward conversation and was perhaps, I thought, the most “I’m Getting My MBA & Need A Job” phrase one could possibly utter. A coffee chat, or informational interview, was not something I was looking forward to doing as often as Stern recommended.

Now, however, I love a good coffee chat, and I even aim to have two or three on my calendar each week. I can thank Stern for the change in attitude. Each person I’ve reached out to – from professors to fellow students, from alumni to industry leaders – replies with enthusiasm, eager to share their experiences and offer a word of advice.

Here’s how Stern’s network showed me the importance – and the joy! – of informational interviews:

Classes, Classmates, & Professors

Many of the aforementioned connections in the Fashion & Luxury MBA are built into our classroom experiences, providing a natural channel to reaching out for a one-to-one conversation. From speakers in our Solutions course to my own classmates, I’ve been able to hear and discuss different job functions, brands, and ideas with a breadth of people. A few examples:

  • Early in the semester, I sent a LinkedIn request to a Stern alum, now working for Ralph Lauren, after she spoke to our Solutions class. Not only did she quickly accept my connection, but she offered time out of her calendar to speak – unprompted!
  • Stern professors are well-connected and take joy in connecting their students with their acquaintances. After reaching out to a professor with a question on a project, I was promptly connected by him to his friend, an expert in the area I was researching.

Stern Network

A few weeks into school, we were introduced to the Stern Network, Stern’s internal LinkedIn/Facebook for alumni. Within the platform, users can browse and connect with current students and alumni, narrowing searches by job function, company, industry, location, and more. Once set up on the Stern Network, users work through a tutorial on best practices for requesting and conducting an informational interview. As part of the tutorial, users are required to search for alumni and connect with them.

This requirement led me to an alum at Estee Lauder. Less than ten minutes after sending an introductory message within Stern Network’s platform, they had already replied, offered their time, and we secured a meeting the following week to chat for thirty minutes. This one conversation led to two more coffee chats with folks at Estee Lauder, each recommending I talk to one of their colleagues to learn more.

Thanks to the Stern Network, I got an in-depth look at one of my target companies through multiple different people and conversations.

Mentors

Stern actively connects its students with experts outside of the classroom, too, teeing up these connections as mentorships. So far, I’ve been matched with three different mentors:

  • As part of our MBA program, we are matched with an industry expert on the Fashion & Luxury Council. Here, we’re able to express interest in leaders from fashion, beauty, luxury, and more and get matched with one of these leaders to meet over the course of the program.
  • Upon starting at Stern, we were each paired with a Focused MBA Program Partner. Affectionately called our “buddy,” this mentor is a graduate of the Fashion & Luxury MBA and offers invaluable advice on classes, job searching, and more. I can best describe this mentorship as, “when you need me, I’m here.” I found my Program Partner super helpful in selecting electives and getting an overview on our professors.
  • After joining the Graduate Marketing Association, I enrolled in their mentorship program too. After filling out a brief survey focused on my goals, I was matched with a GMA alum, who also happened to be a FLUX grad! SWIB also offers a mentorship program. 

Events

Every day, there’s a different event to go to at Stern. Naturally, these events are a means of networking and seeking out my next coffee chat.

Recently, I attended an OCD event called “Cross-Class Connections.” Here, MBA 1s, MBA 2s, Focused MBAs and Langone students met in breakout rooms facilitated by OCD career coaches. Conveniently, when we were sharing our interests and goals, one of the students in my breakout room was taking a class focused on supply chain – a topic I had expressed interest in exploring. After the event, he connected me to his classmate who had experience in supply chain at a fashion brand. From there, I received recommendations on how to learn more about supply chain over the course of my time at Stern, both through classes and activities, like the Center for Sustainability and the Center for Business and Human Rights.

I also had the opportunity to listen in on a roundtable discussion at The Retail Hive’s Digital Luxury Week through Stern. The discussion was made up of eight fashion, beauty, and luxury experts, all of which I was connected with after the event. Within twenty-four hours after logging off Zoom, half of them had already replied offering their time to take the conversation further via an informational interview.

So, take it from me, as someone initially wary of the “how” aspect of networking at business school. Not only does Stern make it easy to connect with people, but they also foster an environment of openness and excitement to chat over a cup of virtual coffee.

Tips & Tricks

Like all things, practice makes perfect. After conducting many informational interviews over the past few months, I’ve not only grown more comfortable with coffee chats, but I’ve also found a few secrets to success:

  • Show up with genuine curiosity. Do your research and prepare questions ahead of time. While the conversation can go in any direction, you’ll be thankful you have a set of thoughts prepared to lead the discussion and get insights out of it. 
  • Make it research for your next assignment. During coffee chats, I often ask, “what’s one challenge your team is working through right now?” This way, I hear real-world problems companies face today. With this information in my back pocket, I can focus upcoming class projects on relevant issues to build out my portfolio for my eventual job search.
  • Be direct and specific. While it may seem polite to request a generic chat, I’ve had more success asking, “can I hear your thoughts on XYZ,” over “I’d love to set up some time to talk.” Suggest a specific time and place to keep the email ping-ponging to a minimum, saving the other person time.
  • Be human. Many of these chats are happening on Zoom, so don’t be afraid of moments of levity. Be yourself!