Posted on

Florence Immersion – Fashion and Luxury MBA

Author: Mariana is a Fashion and Luxury MBA student set to graduate in May. Before coming to Stern, Mariana worked in a client service role, and managed her own team and account. Post-MBA, she would like to go into the luxury goods space. She is currently VP of flagship events at the Luxury and Retail Club, as well as a member of the board of the Latin American Business Association.

After three weeks of winter break, the Fashion and Luxury cohort met in Florence, Italy to kickstart what would be one of my favorite weeks of the MBA so far. I had previously been to Florence but had never witnessed it through the eyes of renowned companies in the fashion and luxury space. Not only did we learn about Florence’s rich history while visiting the Galerie Uffizi, but we also witnessed the magic that happens behind the scenes of luxury and fashion houses like Gucci, Brunello Cuccinelli, Benetti Yachts, and more. Every day, each visit surpassed the previous one. All I could think about throughout the trip was how privileged we were to live such experiences. 

Our first company visit was to Calzaturificio Stella, a third-generation family-owned shoe manufacturing facility. Here, renowned brands such as Aquazurra, YSL, Fendi, Jimmy Choo, and Maison Margiela entrust their footwear production. We witnessed the process of creating the shoes from their prototypes and samples to their development, assembly, and packaging. During this opportunity, we began to understand the importance of craftsmanship and how most of the work is still done by hand with some help from machines. Later that day, we also visited the Aquazurra and Panerai boutiques, immersed in their rich history and innovation within their respective industries. Additionally, our visit to the Santa Maria Novella perfumery provided insight into its remarkable lineage, which dates back to 1221. Here, we had the opportunity to sample their perfumes, further enriching our understanding of Florence’s rich cultural heritage and legacy of craftsmanship.

 

 

 

 

 

 

 

 

 

 

 

On the second day, we rode the bus for two hours to Solomeo and got a tour of the Brunello Cucinelli HQ offices. We got to see the design, commercial, and sample teams in action, gaining insight into the meticulous craftsmanship inherent in every garment and the detail that goes into them to ensure they are of the highest quality. We learned that Brunello Cucinelli fosters the craft of seamstresses and seamsters through a dedicated school for younger generations, where, once graduated, they can be employed in the company. This visit was one of the highlights of the trip, given the beautiful landscape of Umbria and the delicious lunch we were offered on the Brunello Cucinelli campus.

We also visited the Manteco factory, renowned for its wool manufacturing for many fashion houses like MiuMiu, Valentino, and Bottega Venetta, and other fashion brands like Zara and Mango. During our visit, we gained insights into their sustainability initiatives, witnessing firsthand their innovative wool recycling processes aimed at producing high-quality products at more accessible price points – I thought this was one of the most educational visits of the trip. Later that day, we visited the Gucci Artlab and Gucci Archives. Gucci Artlab particularly captivated me, as we saw all the Gucci creative prototypes for shoes and leather goods, showcasing the meticulous craftsmanship behind each design before they undergo final approval from the design team. The Gucci Archives in the Palazzo Settimanni were also fascinating as we saw pieces from the 1930s still in pristine condition. 

The next day, we visited Tivoli, which specializes in providing and manufacturing leather goods for many European fashion houses. We heard about their supply chain and service offerings from their CEO. We then commuted to the Ferragamo Archives, where we saw many of their historic shoes worn by celebrities and royal personalities for the past century. We also went to their Palazzo (Spini Feroni), where we heard from James Ferragamo himself and listened to how they managed to keep a successful family business for three generations. 

One of the last visits of the trip was to the Benetti Shipyards in Livorno; here, we had the chance to hear from their marketing director on how they have consistently stayed the #1 luxury yacht brand for the past 20+ years. We also got a shipyard tour and daydreamed as we witnessed these beautiful boats. We also visited the NYU campus and got a tour of the priceless artwork and beautiful campus gardens.

The last visit of the trip was to Castello di Verazzano winery in Chianti. The beautiful views from the Tuscan region lay the perfect landscape as we got to try several of their wines and eat a delicious feast to say goodbye to such an incredible journey. The tour guide even gave us all a small portion of grappa to try at the end, which I thoroughly enjoyed. Since this visit, I have only looked out for Chianti Classico wines in NYC. On the way back to the hotel, our cohort belted out songs for the hour-and-a-half trip back to Florence and went for gelato to close the trip. 

Needless to say, this was a memorable trip where our cohort bonded and had the privilege of visiting spectacular locations and witnessing the supply chain and manufacturing of such renowned companies with our own eyes. Throughout the trip, we knew that graduation was only a few months away and that we had to take advantage of this time we all had together. I wouldn’t change anything about this trip, especially not the moments I enjoyed with the cohort that now feels like family. 

Posted on

It’s in the Structure: The Foundations of our Fashion & Luxury MBA Program

Professor Thomaï Serdari is an international luxury authority with a unique background encompassing design, humanities, and business. She specializes in luxury marketing and branding, helping clients launch and manage luxury brands with a focus on creative innovation.  As the Academic Director of the Fashion & Luxury MBA at New York University, she draws on her interdisciplinary training to foster the next generation of industry leaders.  Prof. Serdari’s expertise is reflected in her contributions to various publications like Luxury Daily and VOGUE Business. She is the editor of the academic journal Luxury: History, Culture, Consumption and the host of the POPULUXE podcast, exploring luxury through unique objects and stories of desire.  Her book, “Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy,” further delves into her method.

Popular belief holds that an academic spends her summer away from classrooms, books, and students. Nothing could be further from the truth, especially for those of us teaching in NYU’s Stern School of Business Fashion & Luxury MBA, a program that starts in mid-May. Ours is the first and only North American MBA focused on fashion & luxury, built on a unique curriculum designed to respond to changes in the marketplace.

It has been five years since we launched this MBA. Having been involved with the program since its inception and leading its academic content since 2019, I gladly paused for the milestone celebration. I had the opportunity to take short jaunts in the Northeast and Mid-Atlantic states over the summer and took the time to reflect on what makes this program special. Absorbing the architecture of the region crystallized for me an important realization.

There is a special type of ingenuity that is seen in the way early American homes were built. I am not referring to their foundations. What defines the integrity of these houses, what has helped them survive for almost four centuries is their fireplaces. They usually form a very strong core with hearths on three sides. The wooden house is then built around these hearths and the rooms are designed in such angles so that each fireplace is used to its maximum utility warming up the rooms around it but also those in subsequent expansions either up or out.

Remarkably, this is precisely the structure that has been put in place for each one of the candidates that chooses this program for career advancement.  The foundations are there, of course. After all, this is a Master’s in Business Administration degree taught in the same classrooms, by the same professors, with the identical material used to teach the core curriculum in NYU Stern’s full-time and Langone MBA programs. The foundations are those of a top ranking, global research institution in business. Even though fully attached to the MBA core curriculum, the F&L subject areas are enhanced with material that addresses specific challenges in the fashion, beauty, retail, and luxury sectors and helps students apply the frameworks they are learning to real market situations. Electives from Stern’s impressive roster of world-class innovative courses that help the business world embrace the future round up a candidate’s education.

The uniqueness of the program stems from its design as a three-sided hearth. Each side represents a different aspect of this structure: A. Our partners; B. A Fashion & Luxury Council; and C. A network of industry professionals from our own community. 

A. Our partners (companies like PVH, LVMH, Kering, Richemont, Estée Lauder Companies, High Snobiety, Tapestry, L’Oréal etc.) offer instructional support through live cases, on-campus visits to meet our students at conferences, coffee chats, and formal recruiting events (when these occur) and hosting at their headquarters and boutiques for us to gain a better understanding of the day-to-day challenges and breakthroughs, either in New York City or abroad.

B. The Fashion & Luxury Council consists of current and former executives with industry experience and a genuine interest in mentoring our students. With a one-on-one match based on common backgrounds and career goals, each one of the F&L Council members plays a pivotal role in helping our MBA candidates solidify their career direction, gain clarity over their recruiting approach, and grow the confidence needed to succeed. While traditionally fashion and luxury industries have groomed talent internally, today’s intense competition has contributed to a change of the guards and a new mindset that values and welcomes MBA holders as new recruits, the next generation of industry leaders.

C. Finally, in the last 12 years I have been teaching at NYU Stern, I have taught, mentored, and got to know many talented persons who are now happily employed in the industry and always happy to connect with the new Sternies, who are equally passionate about fashion, beauty, retail, and luxury. Our community of professionals is going strong, without even counting the rest of Stern’s global network.

If you intend to pursue NYU Stern’s Fashion & Luxury MBA, you should keep the visual of the three-sided hearth in mind while you envision a school year filled with unparalleled opportunities to learn about the industry and your role in it. The city’s fashion district, its adjacent industries of fashion shows and media, and the new economy of the city as a tech hub coalesce as the full expression of what drives the creative economies, right here, all around Gould Plaza. It all happens in New York City, the creative capital of North America, and a place we affectionately refer to as the “NYU campus.”

We will teach you the foundations. We will give you access to a three-sided hearth to ignite your journey. We will help you imagine the unique essence of your own blueprint in the now and into the future. What will your signature mark be as an industry professional?

Posted on

Reflections upon Graduation

*NYU Stern’s Fashion & Luxury MBA program was renamed to the Luxury & Retail MBA program.*

Jennifer Rice comes to NYU Stern with over six years of experience as a Design Director in sustainability and performance brands. After working as a designer for shoes and ready-to-wear at Zero + Maria Cornejo, she went on to start up her own consulting company in 2021, aligning new and established brands with partners across the east coast for brand development and production services. Jennifer is a Graduate Ambassador, AVP of Admissions for SISA, and admissions committee member for SWIB. 

Wow. 

That’s really the only word I can really put here to encapsulate what I feel while writing this. It’s surreal for me to wrap up our class’s Blog Posts knowing we’re signing off as students and going forward as accomplished graduates of NYU Stern Fashion & Luxury MBA (FLUX) Class of 2023.

I mean, I still need to figure out what outfit I’m putting on under the NYU purple graduation gown for crying out loud… I’m not ready for this y’all! 

But in all seriousness, this was a special class. Everytime I went to write this post, I would put it off, not because I’m trying to procrastinate, but because I think this really means our cohort’s time at Stern is coming to an end. And while I never imagined referring to myself as a “Sternie”…

This Sternie tears up like a cheeseball thinking about the past 12 months of my life. If you ask my undergrad or highschool peers, none of them would say I was a “rah rah” school spirit kind of girl, but this experience here at Stern and with these 22 other individuals has completely changed me. My theory is that when the environment around you lifts you up, time after time; a cohort who believes in you, and inspires you… you can’t help but feel immense pride and pleasure to call this MBA cohort “home.” 

I could go on and tell you about my favorite experiences, my wisdom, and hacks to your google calendar so you make it to every coffee chat and class. But, I also realize you’ve heard from me quite a lot this year: I’ve written 4 of these blog posts, had dozens of coffee chats, and spoke in info sessions and AMAs. And everytime, you would find me rambling on and on about the wonderful experience here at Stern and how much I love my classmates.

But, I thought I’d give you all a break from me and the gift of some fresh voices this time. Instead of me telling you again about all about all these incredible classmates that made me so school spirited and passionate this past year, why don’t I just have them tell you about it themselves? Their wisdom and insights are better than anything I’ll ever be able to type here.

So without further ado, here’s my inspiring peers insights to what their last year has been like and what they’ve learned:

Anna Smedsrud

“As someone who moved to New York specifically for this program, I had a lot of apprehension around making friends. I assumed that, since many in the program had lived in New York for years and had their own established lives and groups, they wouldn’t have the time or energy to forge a friendship with someone new like me. My apprehensions were proven wrong day one, and continue to be proven wrong. The individuals in this program have shown me openness, vulnerability, and a willingness to connect that I had never experienced before. My classmates’ vulnerability and openness existed both outside and in the classroom, as many spoke up in our class discussions to share profound opinions that I possessed, too, but had never been brave enough to voice. I am walking away from Stern with a newfound confidence in myself and who I want to be, fueled by the friendships and connections I made this year. My classmates are the brightest, kindest people I know and I am so proud to be a part of their communities.”

Ali Oshinsky

“I wish the ones who believe you can’t teach an old dog new tricks could have followed me to school this year. Because, although I wouldn’t say my FLUX peers and I are old, I do know that every one of us learned. Before starting at Stern, I assumed that a specialized  program would mean people in my classes would likely be into the same stuff I am. A benefit of the specialization that I didn’t anticipate is that because many of us are making career pivots, my cohort has approached classwork with a self-imposed rigor, genuineness, and willingness to fail. I’ve noticed that it takes a specific type of person to put their social life on hold and adopt a beginner’s mindset in the classroom. This year was hard! However, our small class was able to pool our resources and create the most incredible safety net. At every point this year I felt supported by my classmates. I feel truly that their success will be mine, too. Aside from accounting, econ, finance, and modeling, what I learned this year is that I am so much more capable of growth than I thought I was. I am so lucky to have gotten to witness the same transformations in my friends, too.”

Amy Lore

“Do not underestimate the power of love in your cohort. You will be spending every school day, weekends, and even holidays with the group of people in this room. You will probably see them more than you see your family or significant others in the next year. You will laugh, cry, scream, and travel together. You will celebrate highs, lows, and milestones by each other’s side and you will lean on each other in your academic, professional, and personal lives… more than you know. As you pursue this advanced degree and inevitably stress about job placement, do not forget about the value of friendship and the 20 other people who are sharing this journey with you.”

Emily Kappes

“As I look back on my year with my cohort, I cannot fully articulate the gratitude I feel towards the twenty-three people that changed how I thought: about retail, but also about myself. It’s these twenty-three people that I grew with, learned from, and developed lifelong friendships; like a sponge, I absorbed a little bit of each of them – their interests, opinions, strengths – over the past twelve months.

The reality is you will never have the opportunity to be surrounded by a group of people who care about the future of retailing – be it fashion, luxury, apparel, or beauty – like those in your cohort. They will help you learn and grow and think in a way no other place or program will ever be able to offer. For that, I am forever grateful to this program, and to each and every person in my cohort.”

Alexandra Friedman

“I’m walking away from this year with an important takeaway: the more diverse the room, the better off you are. I have loved learning about our different cultures, different industries, and different viewpoints. We all have such varied and unique perspectives, and it’s made my experience richer and more valuable.”

Katelyn Vu

“Since our cohort is small with diverse backgrounds and experiences, I learned a lot from each and every single person. I love how invested we are in each other’s success and have always tried our best to help wherever we can. I wouldn’t have done it any other way”

Cecilia Marmolejos

 “I think my learning for the year is not to underestimate how much you can learn from your peers. I think over the course of the year we’ve had some incredible exposure to different professionals within the industry. We’ve had so many different people come in and explain to us what their job functions look like and what their industries look like. They would talk to us about different market trends and give us guidance on things we should be working on personally to try and make ourselves better professionals. But in addition to that, I feel like it’s been really incredible to see just how much our cohort has become sort of like an ecosystem of shared learning. 

We’re all constantly trying to help each other. Throughout our recruiting processes and throughout just different hurdles we’ve all needed to overcome at some point, we saw each time our community came together and really tried to help each one of us and push things forward. We worked to make sure everyone’s individual goals and aspirations were achieved and honestly that’s not something that I really thought was going to come out of school. I was kind of expecting to go and pay for the education and receive lectures from different professionals that the school is providing us, but it’s been a really incredible experience to truly learn from each and everyone of our friends in our cohort.”

Cindy Wang

“Stern has a diverse range of students from different backgrounds and this advantage helped me learn from students around me with real life experiences from different industries, which broadened my horizon.”

Laura Laufer

 “If you have an open mind, you will learn just as much (if not more) from your cohort as you will from your professors. Your peers have so much to offer. We all came from different backgrounds, industries, and functions, but we all have had the same patience and compassion for each other, and have lifted each other up since day 1. Given the intensity of this program, your cohort truly becomes your family and support system. Never underestimate the love and friendship that can come out of enduring high-pressure situations together. Lean into the tough times because they develop the strongest friendships — friendships that will develop into future networks.”

Rose Soiffer-Kosins

“The FLUX MBA is a time to go out of your comfort zone and focus on things that scare you and push yourself to do things that you would usually avoid. Stern is actually a really safe place for you to take those risks because everyone is so supportive. It might not seem like it on the outside, but I learned that many others shared the same fears that I had—like public speaking, for example. I was able to develop myself alongside a tight-knit, supportive group of individuals which allowed me to focus on my weaknesses and turn them into strengths.”

Timothy Jaw

“Man what a year this has been? I can’t believe everything that has passed by. If I could pass along one takeaway, I would say it’s to be more open to spontaneity. Life is unexpected and there will always be something in your day that will make you stressed or anxious (especially in business school), but there will also be random moments (for me usually unplanned) that will bring you happiness and joy. Those unplanned moments are the ones that will maybe give you clarity and help push you out of your comfort zone. By being flexible and open to new people and experiences, you’ll have the opportunity to exchange information and it will eventually define who you are. You never know who you’ll meet or what conversations you’ll have, and that’s the beauty of it. It’s okay to take a break, enjoy the weather, grab a drink with classmates, or go shopping. You are in school and the structure will always be there if you need it. In fact, many times the structure can help you find new ways to connect. Take this time while you are in school to lean into those moments more and see how you might be inspired.”

Joey Rudee

“From the moment I received my acceptance letter to NYU Stern’s Fashion and Luxury MBA program, I knew that this would be a transformative experience. But as I walked into orientation on my first day, I couldn’t help but feel a twinge of apprehension. Would the reality live up to my expectations?

Now, nearly a year later, I can confidently say that NYU Stern has exceeded all of my expectations. Not once did I look back. Not once did I question whether this was the right program for me. And not once did I question whether this program was worth my time and financial commitment. What made my time at NYU Stern so memorable were the people I met. My classmates were some of the most intelligent and inspiring individuals I’ve ever had the pleasure of knowing. They challenged me, supported me, and encouraged me to be the best version of myself. And my professors at Stern were unmatched in their expertise and commitment to their craft.

I know that I am leaving a better person. I am more confident in my abilities, more knowledgeable about my industry, and more committed to making a positive impact. As I prepare to graduate from NYU Stern, I’ll be proud to say I left Stern, and Stern left me, better than I found it.”

This is Flux MBA Class of 2023 officially signing off. 

We’ve absolutely loved getting to share our experiences and insights with you all and we sincerely welcome the Flux Class of 2024!! 

Posted on

DBi Morocco 2023: Experience of a Lifetime

*NYU Stern’s Fashion & Luxury MBA program was renamed to the Luxury & Retail MBA program.*

Timothy Jaw

Timothy Jaw is a current Fashion & Luxury MBA student, specializing in Management and Luxury Marketing. Prior to Stern, Timothy built and ran his own brands, Jaw x Jawshop and OPTIONS New York.  Post-MBA, he plans to continue working on his brands.  At Stern, he is involved in the Luxury and Retail Club and enjoys meeting new people and being outside.

What is Doing Business in… or DBi?

If you’re looking to apply at Stern, you might have seen or heard about Doing Business In… or DBi.  It’s one of the programs that all Stern students can apply for in which you get to take classes in another country with a bunch of other NYU Stern MBA students, usually with a partner University for a week or two depending on the destination and timing.  In my case, I was fortunate enough to go to DBi Morocco in March 2023 over my Spring Break.

Why Morocco?

Two of my Fashion & Luxury classmates were also on my DBi and low key, their excitement about going to Morocco persuaded me to do this location as well.  Also, I ended up choosing Morocco because it worked well with my Spring 2023 course load and I thought to myself, when am I ever going to get the chance again to go to Morocco with 39 other people on an organized weekly agenda with site visits, company tours, and charter buses!?  Lastly, I never got to study abroad in undergrad, so the opportunity to travel internationally with my classmates and take courses abroad was at the top of my list of experiences I wanted to try while at Stern.

Was it worth it?

I’m not going to lie, I was a bit nervous and stressed out about going to my DBi Morocco.  I remember telling my classmates how I wish I didn’t sign up for it the week I had to embark.  However, this was just my fight or flight syndrome kicking in, and once I flew over the Strait of Gibraltar and saw the beauty of Morocco’s landscape I was immediately mesmerized and ready to experience what my next 10 days were going to be like.

Morocco was so lush and the DBi experience did not disappoint!

In terms of curriculum, I couldn’t have asked for a better partner school and itinerary.  The professors from NYU’s partner school, ESCA in Casablanca had guest speakers and company visits lined up for us all week and traveled with us everyday to each site.  They even went from Casablanca to Marrakech with us and gave us a tour of the historic sites, gave us a street food tour, and organized dinners at some of their favorite restaurants.  They demonstrated Moroccan hospitality culture to the fullest!  We got to hear from amazing women entrepreneurs from Morocco on a panel, heard from the head of Moroccan tourism, visited the largest soap and Moroccan oil manufacturer, and also heard from speakers who specialized in Moroccan finance, real estate, politics, and overall best business practices.

What was the best thing about it?

Being exposed to a new culture, interacting with the locals, and the overall energy of everyone on the trip with me was definitely my favorite part of the DBi.  Everyone was so nice, open-minded, and down to meet new people, embracing a culture that none of us were too familiar with, and exploring together!  I think this is the overall energy of all DBi at NYU Stern. 

Everyone that I met on the trip, whether from NYU or Morocco, was so open-minded and it was a breath of fresh air to be exposed to a country and landscape so different from New York City.  For the most part, none of us had been to Morocco before and this gave us all a chance to experience trying new things together and be out of our comfort zones in a group environment.  It really helped forge lasting memories, insights, and friendships.

Would you do it again?

It was the most magical time, the thrill of adventure, meeting new people, being submerged in a culture that I was not familiar with, and learning from the professors, working professionals, and entrepreneurs of Morocco.  Our program partnered with ESCA School of Management in Casablanca.  We met so many great people while attending the scheduled programming including Moroccan professors, women entrepreneurs, and many of the local business owners who shared their craft with us.  Not to mention, hearing more about the local industries and focuses of the country from these experts working in Morocco really opened up my eyes about the future of Morocco and Africa.  I actually can’t wait to go back and keep learning more about this continent.

In Summary

It was like NYU orientation all over again, the energy and excitement of meeting a bunch of new  people and going through an intensive but structured itinerary together.  You are with the same people for a week and traveling from city to city (in our case, Casablanca to Marrakech) and attending site tours, speaker engagements, and company visits all together.  Everyone was so nice and amazing and by the end of it I felt like we were on a reality show and we had just been gathered to film a pilot season of a show before going back to our lives.  We still keep the group text active, have a reunion event coming up, and I would do it again in a heartbeat; advising every student to partake in this or study abroad.  The adventure, thrill, value, and exposure to new cultures is far to none and will be an experience of a lifetime with memories and friends you will never forget!

Posted on

Reflections on our Winter Immersion in Florence

*NYU Stern’s Fashion & Luxury MBA program was renamed to the Luxury & Retail MBA program.*

Anna Smedsrud is a current Fashion & Luxury MBA student, specializing in Strategy, Brand Management, and Luxury Marketing. Prior to Stern, Anna was working as a retail negotiations consultant at Target Corporate in Minneapolis. Post-MBA, she will start as a senior consultant in customer and marketing strategy at Deloitte. Anna is currently involved in the Stern Run Club and is interning in retail operations at L’Occitane. In her free time, she enjoys trying out new NYC restaurants, reading fiction, and watching Bravo. 

It’s been almost 6 weeks since we arrived back in New York from our winter immersion in Florence, yet I’ve found myself missing the pear ravioli from 4 Leoni and the beautiful views of Piazza Santa Maria Novella nearly every single day. As a Fashion and Luxury MBA cohort, we spent 8 days together in Italy observing and studying the operations of multiple small and medium Italian enterprises and appreciating, up-close, the beauty of Italian craftsmanship. This trip was incredibly educational – as you can imagine, it was a 3 credit course! – but it was also filled with opportunities to appreciate art and culture and to form new and more meaningful friendships with my cohort. I walked away with a deeper appreciation for each of my 22 classmates, and I am so grateful for this time together.

I wanted to take this space to highlight my top three favorite experiences from Florence. I hope these highlights can give a small taste of the joy that was our 2023 winter immersion.

1. Manteco Factory – Manteco is a recycled wool company with a factory located in a small town outside Florence, and we had the opportunity to both tour the factory and explore their showroom. Manteco’s commitment to producing 100% recycled (and recyclable), high quality fabrics showcased that sustainability and luxury can live together as one.

2. Ferragamo archives and museum – we spent a full day learning about Ferragamo, the shoemaker to the stars, and his strong, strategic family and enduring, innovative brand. We walked through Ferragamo’s carefully kept archives, watched shoes being made in one of their factories, and explored the Ferragamo museum located within the Ferragamo house in the heart of Florence. 

 

3. Closing Seminar at NYU Florence – our last day in Florence was spent at NYU Florence, an academic building of New York University located in Villa La Pietra, a 1400s Tuscan villa gifted to NYU in the 1990s. The grounds were stunning, and walking through them, enjoying the sunshine and taking in the Tuscan mountain views was the perfect way to close out our time together.

It was difficult to narrow these top highlights as many moments from our time in Florence stood out. Honorable mentions include gelato outside the Duomo, vintage shopping at sunset, seeing Botticellis for the first time in the Uffizi, and countless, wonderful encounters with local Italians. Italy is a wonderful place to study fashion and to appreciate art, and it was the perfect place to kick-off our final semester as Fashion and Luxury MBA students.

Posted on

Unparalleled Exposure to Industry Execs

Ana Laura Aguiar is a Fashion & Luxury MBA Candidate, specializing in Luxury Marketing, Strategy and Management. Ana Laura holds a BA in Fashion Design from the Istituto Europeo di Design Rome and has over eight years of experience in the fashion industry.

 

 

 

 

Learning to Network

Networking really seems to be the golden rule for a successful MBA program. However, “networking”, or “cold calling” can feel overwhelming for some of us, and I, personally, was wary of how to even start reaching out to people. Last year, alumni were advising us to have at least one coffee chat every two weeks, and during orientation we were already working on our elevator pitches. It all seemed extremely complicated, but here comes one of the most amazing things about the Fashion & Luxury program —they bring the industry to you!

From our very first day at Stern, we were immediately introduced to powerhouses in the fashion and beauty industries. I remember how exhausted I was coming home after a cocktail hour where we met the NYU Fashion & Luxury Council —these people were SO interesting, you went out of your way to speak to and learn about as many people as you possibly could. Immediately after that, when classes started, we continued to be introduced to panelists, speakers and lecturers working in our dream brands or holding our dream positions. From luxury to fashion, from marketing to buying, we were exposed to different paths, opinions, and points of view. 

C-Suite Mentorship

The mentorship through the council is a unique advantage of Stern. We were each assigned a mentor, and they were each assigned one mentee, which meant they were willing to give us all the attention we needed and to really go that extra mile to connect us with their own precious networks. My peers and I have been getting all kinds of advice from our mentors, from what career path to choose to what companies they recommend we apply to post-graduation. Getting this close and having these casual conversations with VPs, C-suite or multi-hyphenate fashion experts is an experience I had not personally ever had before.

Constant Exposure

One day, I was late to my afternoon class. I am honestly never late, but because of an allergy problem, I came in rushing to my last Accounting class of the semester. I walked into Stern and made my way to room 1-70. In front of me was my Accounting professor and another Italian man. Professor Bonacchi heard my shoes clacking on the floor and looked back, he stopped, and said “This is Ana Laura, she is Brazilian but speaks perfect Italian! She is a strong candidate for you!” That’s when I realized I was being personally introduced to the CFO of the second biggest luxury brand in the world, who happened to be the guest speaker that day. This may be a silly example, but I want to illustrate that these opportunities really come to you at Stern, and not only in conventional ways. I reached out to him, and have since spoken to his HR representative in North America.

Now, I don’t mean to say it isn’t hard work or that everything is handed to you on a silver platter, but in terms of industry exposure, this program really does make meeting and networking with industry professionals as easy as it can be. Through panels and company visits, projects where you directly work with amazing brands, professors and other Stern employees, and even through your own cohort and their extensive network, the industry is at your fingertips when you’re a Fashion & Luxury MBA student at Stern.

Posted on

Access to New York

After graduating from NYU for undergrad, Amy Lore began her career in fashion editorial working at Seventeen, Marie Claire, and ELLE Magazines before becoming the Fashion Editor at Glamour for five years. She then transitioned to lead brand partnerships across retail, DTC, and CPG companies for four years before joining the NYU Stern Fashion & Luxury Class of 2023, where she is Co-Class President and member of the Stern Women in Business and Luxury & Retail clubs. 2022 marks Amy’s tenth year living in New York City! 

As someone who attended NYU for both undergrad and grad school, I will be the first to wax poetic about the incredible access to New York that attending NYU provides. There is no doubt that New York is a hub for almost all industries – but for those interested in fashion, there is truly no better place to be! 

When I was in undergrad, I was able to supplement my studies by gaining invaluable experience interning during my junior and senior years; on days I had class in the morning, I would hop on the R train from 8th Street, hop off on 57th Street, and begin my internship at Hearst in the afternoons. The internships I had and the connections I made while I was an undergrad led to a full-time offer at my dream job just two weeks after graduation. 

Now that I am in grad school for my MBA, the ability to expand my network in-person by attending industry events, meeting for a coffee chat in between classes, and visiting the offices and showrooms of the world’s most esteemed fashion companies has been critical to my experience. Nowadays, we are lucky to have Zoom, but nothing beats being able to shake someone’s hand and create a personal connection. Because of the advantages I gained from living and studying in New York for my undergrad, I only applied to NYU’s Fashion & Luxury MBA program, knowing that for my specific goals, being in New York would be crucial. 

Professional development is just one of the privileges of being in New York – the incredible like-minded and ambitious people I have met outside of my industry constantly inspire me. The energy from being among the best and brightest individuals in the world is unmatched and, I am constantly learning new things and being exposed to new ideas. 

Lastly, there is no argument needed for the culture, social life, and convenience that being in New York brings. I mean, I watched Hamilton on Broadway last week for the third time (yes, I am a Hamilfan). From the unbelievable access to the arts, the world’s best shopping, the nightlife, to Thai food delivery to your couch, New York has so much to offer. 

Posted on

The Difference of a One Year MBA

 

Joey Rudee is a current Fashion & Luxury MBA student specializing in Luxury Marketing, Strategy, and Business & Law. Prior to Stern, Joey worked at Nordstrom in Seattle, WA where he supported Corporate Financial Planning & Analysis and Investor Relations. Outside of work and school, Joey is an avid chef and tea drinker, amateur interior designer and event planner, and enthusiastic math tutor. 

To be honest, trying to decide what type of MBA to apply for was a challenge for me. 

On one hand, everyone I knew was doing a two-year MBA, but that didn’t feel right to me. My pre-MBA career was progressing quickly, so putting it on pause for two years felt daunting. Further, I am committed to remaining in the fashion and luxury industry, so it didn’t feel necessary to enhance my resume with a summer internship. 

 On the other hand, a part-time MBA didn’t feel right for me either. I loved that it would afford me the opportunity to continue to work and advance my career, but I knew I wanted a fully immersive experience where I could learn and build my network.

 But then I discovered Stern’s one-year focused MBAs, which gave me the opportunity of both rejoining the fashion industry quickly and a fully immersive experience, without having to compromise on my career progression, since I’d only be out of the workforce for a year. With our Stern Solutions projects, I still gain relevant and diverse industry experience while earning my MBA and making a real difference at the companies with which we work. And in a one-year program, I’m able to focus all my attention on school, building relationships, and personal growth. 

 What I didn’t realize when selecting a one-year MBA was that, more than anything else, the biggest benefit of a program like this is the people. Committing to going back to school to get your MBA takes a certain kind of person (and if you’re reading this, you’re that kind of person!), but it attracts an even more dedicated and driven person to choose to do it in one year. Every day I am impressed by my cohort. Each person is individually committed to their own personal growth and equally committed to the growth of their peers. We are universally confident in our interest in fashion and luxury, devoted to progressing our careers quickly, and enthusiastic about driving positive change within the industry, which creates a sense of community and comradery that is unmatched. While we all come from different professional backgrounds, our skill sets complement each other perfectly. Through sharing our unique perspectives and experiences, we are able to learn just as much from each other as we do from our professors. 

 After completing the  first semester, I can confidently say that choosing a one-year MBA was the right decision for me. I know I will get more out of this program than I would have in any other. I know that I will be able to launch back into my career right after graduation with more relevant experience and skills than imaginable. And I know that my classmates will be the ones who are leading this industry into the future. 

Posted on

Immersion Programming in the Fashion & Luxury MBA

Katelyn Vu is a Fashion & Luxury MBA candidate, specializing in Luxury Marketing and Strategy. Prior to Stern, she worked at Neo Media World (WPP) as a Marketing Manager. Katelyn has 5+ years of experience in digital advertising and strategy, partnering with EssilorLuxottica, Amazon, Sony and a variety of tech companies.

Our first semester has officially come to an end. What an exciting but intense summer! I never imagined watching a fashion show in business school, but we did. Our first NYC Immersion class started with a short clip of the Louis Vuitton 2023 Cruise Fashion Show. We, then, progressed to discuss the evolution of luxury and the marketplace through time. Throughout the course, we had the opportunity to learn about the “business of fashion”. The interactive course covered the history of retail, retail landscape & strategy, fashion business models, as well as entrepreneurship and sustainability in luxury. We had the chance to meet executives from top fashion and luxury brands in NYC through the NYU Fashion & Luxury Council to understand more about the industry and to explore potential career paths.

Below are some highlights from our first Fashion & Luxury NYC Immersion class:

 

F&L students at Estee Lauder Companies HQ

Company Visit: Watches of Switzerland 

We were joined by WOS executives at their US Flagship store in SoHo, where they gave us an overview of the luxury watches industry from a multi-brand retail perspective.


Company Visit: M.M. LaFleur

M.M. LaFleur Founder and CEO, Sarah LaFleur, shared her experience from a management consultant to starting a multi-million DTC company.

Company Visit: Panerai

We had the opportunity to visit the Panerai NA office and learned about how the company pioneered and promoted sustainable practices through its commitment to sustainability and healthy oceans, as well as its environmental outreach initiatives to educate the public.

F&L students visiting the Costume Institute Exhibits at the MET and mingling with alumni

F&L students getting coffee at Ralph’s Coffee after visiting Ralph Lauren

My favorite part of the NYC Immersion course would have to be the consulting project with Estee Lauder Companies. As a group, we performed market research and competitive analysis for our assigned brands to understand their key consumers’ shopping behaviors and digital usage. We learned to work in teams and presented our findings and recommendations to brand executives at the end of the semester. This project was very fulfilling and eye-opening for someone like me who is not from a traditional fashion background. 

Final Presentation Day at Estee Lauder Companies

We only have one semester under our belt, and have already had the opportunity to work with so many incredible industry leaders. The NYC Immersions have been instrumental in our learning so far, and I look forward to the experiences we will have throughout the rest of the year.

Posted on

A Bite of the Big Apple – NYC Immersion

Moving from Shanghai to New York is one of the biggest decisions in my life, and the best one I have ever made. In New York, it’s easy to fill your schedule with iconic experiences and anything that says “awesome” to you. The NYC Immersion course we took in this past summer semester – an experiential leaning course with the formats of company visits, industry panels and skill-based workshops – is a perfect demonstration of the resources the city has to offer in fashion and luxury spaces. 

Now I’ll guide you on how we took a bite out of the Big Apple through exploring some of the company visits and guest speeches we had in the summer.

  • BVLGARI

We had a session discussing BVlGARI’s brand strategy in its flagship store on 5th Avenue. The clientele experts showed us the most stunning pieces of the BVLGARI jewelries and watches, presenting the branding strategy and client experience the company is delivering. Professor Serdari visited the store with us and explained the theory of luxury marketing using the real examples we saw in the store. 

 

  • SALVATORE FERRAGAMO

We visited Ferragamo’s flagship store and the US headquarter on 5th Avenue. Donald Kohler, CEO of Americas, gave us a presentation about the brand strategy and initiatives in the digital landscape.

 

  • GUCCI

Andrea Pini, CFO of Gucci North America, came to our last accounting class to share with us how to use the accounting knowledge we learned this semester to collect insights and make decisions in real-world business situations.

 

  • SoulCycle

Julie Lieberman, Senior Director of Merchandising at SoulCycle, came to Stern to talk about SoulCycle’s apparel collection and its retail initiative.

 

  • MM.LaFleur

We were invited to MM.LaFleur’s showroom in NYC. Narie Foster, Co-Founder of MM.LaFleur, shared with us how they started the company, scaled the business and manage the young team.

 

 

  • Warby Parker

We visited Warby Parker’s fancy office in Soho, had a panel discussion with the leaders in different functions focusing on retail experience and omni-channel.

 

The balance of taking a deep dive into both established brands and startups gave me a holistic view of the transformation this industry is undergoing. I love the fact that I can explore new ideas and meet interesting people everyday in New York. It has been a “the world is your oyster” kind of experience.