“Guaranteed to Fail” by Viral V. Acharya, Matthew Richardson, Stijn Van Nieuwerburgh and Lawrence J. White (Princeton). Four professors at New York University’s Stern School of Business explain how Fannie Mae and Freddie Mac got so big and why we must fix them.
I’ve read the book and will recommend to anyone in business or getting ready to embark. So many American businesses’ begin on a napkin without any formal planning, forecasting etc.
Take a page out of Japanese business and look long term..