My Favorite Course This Semester: Brand Strategy

There are so many wonderful courses at Stern that it can feel overwhelming to select elective classes each semester. Because the Tech MBA has put together a robust curriculum that focuses on both business and technical core classes, my hope for elective courses has been that they will be fun, interesting, and help sharpen on specific skill or knowledge area that I have not previously had experience with. For example, I am interested in sustainability and “foodtech,” so I am taking Social Entrepreneurship in Sustainable Food Business with Professor Hans Taparia.

When I was thinking about my prior role as a Product Manager, and some of the skills that I wanted to develop, I realized that I have not had much exposure to marketing. Specifically, I was interested in branding, and the way in which graphic design, strategy and positioning can come together to change the way a brand is perceived in the market, and the emotional impact it has on consumers. I decided to take Brand Strategy with Professor Gormley, and it has turned out to be my favorite course this semester. When I read the first line of her syllabus, I knew I had made the right choice. “Who says you can’t get real world experience in the classroom? Fran Gormley has worked in the Branding business for three decades and can teach you how to create Branding ideas that can propel a business forward.”

Before beginning at Stern, I was advised to take evening electives whenever possible because it would mean that the course was taught by a “practitioner,” or a professor who is currently working for another organization in the field, as opposed to professors who are lifelong academics. I think this is so important when looking to a subject like branding, because learning from a professor who is currently running her own branding agency ensures you are learning the latest and greatest standards from the industry.

Professor Gormley is a great lecturer, and she structures the class so that she delivers course content for half of the session, and then a guest speaker comes in to talk with the class for the latter half of the class. We have heard from executives across many different industries and branding agencies, specifically at PayPal, Fekkai, Edelman, Wolff Olins, and Interbrand. My favorite speaker so far was Frédéric Fekkai, a legendary hair stylist turned businessman, who spoke about his company Fekkai, and the various transitions it has made over the years. Frédéric spoke about the opportunity he had to sell his company, and eventually buy it back, and it was crazy to hear the story of the shampoo I had in my very own shower at home in Brooklyn! Professor Gormley also gives various case study lectures about the projects she has worked on across her career, making it very applicable to see the before and after of the branding work she has done. This class takes place on Tuesday evenings, but the time flies by, and I look forward to hearing from Professor Gormley and whoever she has in store for us each week. We even are working on a semester long project to rebrand a company of our choosing. I can’t recommend this class enough!

What To Expect of the Stern Tech MBA

As a Graduate Ambassador of the Tech MBA at Stern, some of the most common questions I receive are related to who should apply to the program. Potential MBA candidates want to know what characteristics are the best fit for a focused MBA. They want to understand if it is too technical, if it requires a deep understanding of coding and data science, or the expected job for a graduate of the program. I will try to answer these questions throughout this short article.

The program is an MBA (Master in Business Administration), so it goes without saying that the focus is business and value creation. Nevertheless, it has another core: technology. The Tech MBA seeks to prepare its students to be set up for a rapidly changing world by using technology as a tool to innovate and solve big problems. The mandatory courses mix business fundamentals such as Finance, Marketing or Founding a Startup, with tech courses, such as Dealing with Data or Foundations of Mobile Networks. Additionally, the Experiential Learning approach is a group of activities and courses focused in finding solutions for real-world business problems. As a student, you can be part of the EFL (Endless Frontier Labs), which is an acceleration program for massively scalable startups; or the West Coast Immersion, in which we travel to visit and analyze several companies.

One of the things I value is how diverse the program is. Students come from varied careers such as consulting, software development, product management, entrepreneurship, or even banking. To be ready for the program, it is ideal to take a fast introductory course in coding, and another in financial math. Both are just a recommendation; all things you will need will be taught during the MBA.

Nowadays, most companies want to transform into tech firms and this trend will change the way of doing business in the following years. This makes the Tech MBA a powerful program for being ready to work in big companies, growing startups or developing new ventures. There are no restrictions to where a Tech MBA graduate can work, but the main focus is around Product Manager roles, Strategic roles or Consulting roles.

This is a very current program that is constantly updating to the technological changes that the world is facing. It is a dynamic and fun program to pursue big goals and grow professionally and personally.

Navigating Stern’s Sites & Acronyms

You received your acceptance letter to Stern. Your heart is racing with excitement, you have butterflies in your stomach, and you are grinning from ear to ear. The next thing you know, you’ve received a handful of emails with directions to use different sites and mentions of different departments with different acronyms. Feeling overwhelmed? I sure was! Here’s a little study guide to help you navigate all of the amazing sites and resources that Stern has to offer. This list isn’t intended to be exhaustive, rather a helpful place to get started.

Stern Sites

NYU Stern Life
Stern Life is the best place to start after accepting your Stern offer. Leverage this site for all important announcements, events, action items, and access to resources before starting school. From Stern Life, you can keep up to date with forms to fill out, payments, technical setup and more.

NYU Albert
Albert isn’t a site that you’ll be visiting everyday per say, yet when you use it, it is important! Some of the most common reasons why you’ll go to Albert:

  • Managing your school finances / financial aid
  • To check and manage your course schedule (e.g. add/drop classes)
  • View final grades and submit course evaluations
  • Access to other Stern sites and resources

NYU Brightspace
Brightspace is the NYU Learning Management System (LMS), where all of your classes will be hosted. This is where your professors will upload their syllabi, add assignments, share resources and more. Familiarize yourself with how this site works as you’ll be using it a lot!

Stern Acronyms

OCD: Office of Career Development
OCD will be your best friend as you navigate recruiting while at Stern. This department specializes in career development and support, covering a range of offerings such as resume reviews, mock interviews, recruitment strategy and more.

AA: Academic Advising and Affairs
Academic Advising and Affairs at Stern is the go-to department for support with your degree. This includes navigating specializations, credits, exploring electives and more. You can schedule 1-1 appointments with the AA team. Keep an eye out for scheduled events hosted by this department as well!

OSE: Office of Student Engagement
Access support and resources with regards to life outside of Stern through the Office of Student Engagement. The OSE team supports orientation, student orgs, housing and more. This department is super helpful when navigating your Stern experience beyond the classroom.

Building Community Through Student-Led Events

It’s popular knowledge that a big part of the MBA is networking. But that word sounds like work and isn’t well-suited to the reality of things. There is a more appropriate word: friendships! Over the next year or two of your MBA, you will share life with a group of amazing people coming from various backgrounds, yet all working towards similar goals. If you do things well, you’ll build deep, lasting friendships with a bunch of them because you spend time together. In this blog post, I want to share some ways that our cohort has bonded through student-led community events.

Bars and Restaurants
These are classics. Don’t be shy to book a table somewhere and send a message in your “general” slack channel asking people if they want to join. I bet you that you’ll have to call back to increase your reservation to 20 seats.

Parks
This is a go-to in NYC and a fun way to spend Saturday or Sunday afternoon. Our cohort always ends up in Central Park, but there are tons of other parks too. I recommend getting a Moolky, a wooden pin & skittles game, which you can play as a group. Last time, someone brought a portable cornhole game that was also fun to play 2 vs 2. Do not forget sunscreen, coolers, and hats! If you have a dog, there’s a specific patch of grass just north of the East 72nd Street entrance with lots of other dogs running around and playing together.

Workouts
One of the highlights for me so far in the MBA has been running workouts for my classmates. We meet outside twice a week and sweat together for an hour. Then we usually go to brunch afterwards! Wednesdays are at the Houston st playground, and Saturdays are at Pier 46. Only one rule: you have to come to a workout to be added to the group chat! Don’t forget to take a group selfie post-workout! Open to all at any level, reach out to me if you want to join!

Saturday GCNY crew, Pier 46, 5/15/2021

House/rooftop parties
Rooftops are a huge commodity in NYC summers. Make yourself known if you have a rooftop or a bigger apartment than others!

Poker
My classmates and I had a couple good games, both online and offline. I recommend keeping it inclusive to everyone and giving a chance to people who don’t know how to play to give it a try. If you want to play online you can use pokernow for free and have a simultaneous zoom session.

PPT night
Our cohort has been running a powerpoint night every two months that has proven popular and a lot of fun. The premise is simple: 3 people volunteer to present to the group on a topic of their choice. The topics are completely up to the presenters and tend to be fun (or even ludicrous) in nature. Examples include origami, Whiteclaw, Australia’s Great Emu War, travelling to Chile, 90 Day Fiance, etc. 

Escape the Zoom
In this event attendees are separated into teams of ~4 and attempt to “escape the Zoom” by answering a series of ~8 riddles posted by the organizing team. Each team is sent to their own breakout room and given the first riddle. Once a team solves a riddle, one of the team members goes back to the main room and calls an organizer into their breakout room to deliver the answer. If correct, the team unlocks the next riddle. Hints are offered to teams after 10 minutes without a solution. The winning team is the first team to correctly solve all riddles!

Here’s a riddle to get you started:

Complete this logical sequence:

1 – E – 2 – O – 3 – E –
4 – R – 5 – E – 6 – …

a) S
b) X
c) Z

To see the answer, highlight this full line with your cursor: ANSWER is b) (SI)X 

Trips
Spending several days away together is usually an excellent way to get to know your classmates on a deeper level. And some may have the added benefit of discovering new parts of America. With everyone vaccinated and the slow easing of safety guidelines, trips might soon be part of the MBA experience again. There are as many destinations as you can think of. I’m recommending a local spot below:

Hunter Mountain
In the winter, Hunter mountain is a must-do for skiing and snowboarding with slopes available for all level skiers. It’s just about 2.5 hours outside NYC. You’ll need to book your ski passes well in advance and book a chalet on Airbnb for the group. I recommend renting your gear on the way up to the station where the queue will be a lot smaller.

Thanks for the read, I hope this will be useful to brainstorm what to do after classes! Have fun and see you around the city!

Advice for Incoming Tech MBA students

So, you are finally about to start your MBA experience at Stern – it is exciting and a bit intimidating, but I am sure you are looking forward to beginning this life-changing journey! Last January, I was in the same situation as I was approaching the first classes; now after a few months, I want to share with you some advice that hopefully will help you best prepare and  making the most out the Tech MBA experience at NYU Stern:

1. Take time off if you can 

Before starting my focused MBA, I had heard many times that the Tech MBA was intense, but I wouldn’t have imagined it was going to be this intense! Classes are really fast paced and there is a fair amount of pre-work and group-work required for each class, so if you have the opportunity take a couple of weeks off, it’s worth it to arrive well-rested for the beginning of the first semester. 

2. Adjust to NYC life 

From finding and furnishing your apartment, to sorting out your finances (if you are an international student), there are many things to figure out when moving to NYC. 

Here are a bunch useful links and apps that I found useful when I first moved here:

NYU recommended resources for apartment search. I personally used Loftey, and they helped me find the apartment I wanted without paying any broker or extra fees.
– Sometimes Ikea and other furniture shops have long delivery times, in this case I found
second-hand furniture app quite useful.
– The NYC restaurants scene is one of the most exciting – use Resy to discover new places and to search restaurants by availability for up to 20 people (quite useful to organize gatherings with your classmates!).
– Last but not least, take advantage of being a student again: use Unidays to get discounts on restaurants and shops.

3. Map out your goals
Between clubs, networking events, workshops, course electives, conferences, and entrepreneurial competitions, there are so many exciting opportunities at Stern that you might want to take part in – however, it’s really impossible to do everything! So lay out your plans and goals to help identify critical opportunities and stick with your priorities. Of course, your plan can change during this year, but having a set of goals you want to achieve will help you navigate among all the exciting activities happening around you. 

4. Start socializing from day 1 

You will be surrounded by an extraordinary cohort of students, all with different experiences and perspectives, so getting to know each other is not only fun, but it can help you better understand what you want to do post-MBA. Building meaningful connections with your cohort is one of  the most valuable aspects of this experience. So don’t hesitate to organize after-class drinks, dinners and trips together from day one – time goes really fast!

Outside of your cohort, make sure you leverage clubs as a way to connect with the wider Stern community – CampusGroup will be your go-to resource to join clubs and discover events!

Advice on Moving to NYC from the Perspective of an International Student

Ok, so you’ve got your Stern admission letter and your F1 visa and you’re finally ready to move to New York City! Since you’ve never met anyone from New York who didn’t think this was the best city on earth, you’re feeling pretty good about the move. But if you are still wondering what to expect, this post is for you. It covers what I’ve learned in my first 3 months here as a Frenchman, tips on how to successfully transition as a non-American, and odd things I’ve noticed.

A bit about me-

My name is Luc, I grew up near Paris, lived for a year in Houston before college, studied for 3 years in Montreal for my bachelor’s, and I had been working in Shanghai for 9 years prior to coming to Stern. My background is entrepreneurship: 8 years of early stage tech startups, 5 as founder/ceo, followed by some consulting. My experience with NYC was close to none before I moved here 4 months ago.

Apartment hunting-

Units are usually available right away so you can find an apartment in the 2 weeks leading up to your move-in date (it took me 5 days). There are a few online platforms recommended by NYU when it comes to looking for an apartment. If you’re going to use Facebook housing groups, I recommend doing background checks before you sign anything (I dodged a scammer on a Facebook group by doing a reverse Google image search of the photos on the listing). It showed me that the NYC apartment I had selected was also listed in Paris … no wonder the “landlord” didn’t want to turn on her video when we talked!

In my case, StreetEasy got me there and I recommend using this instead. Word of caution if, like me, you are booking your apartment after a virtual visit: video tours are not the same as in person. You cannot control what is shown or get an accurate sense of the size, the view, the noise, etc. So ask if you can commit for only 3 months with the option to extend at the same rate for the rest of the year. The market has gone way down since COVID, so the landlord might agree. My apartment ended up having zero natural light and I was glad to have the option to move out after 3 months. Note that most listed apartments are not furnished, but if you message the agents on the website they might have other unlisted apartments available that are furnished, or have available furniture in storage to give you. In my case, the agent provided me with a bed and a sofa free of charge and I bought the other cheaper furniture on my own. Another option is to rent furniture: you can get a good bed and sofa for as low as $100/month if signing for 12 months (e.g. livefeather.com, cort.com, casaone.com and others).

Where to live-

There are a lot of differing opinions on the topic. A lot of my classmates live in the West Village and everyone loves it. It feels a bit more European and there are a lot of good spots, but it’s a bit pricey. The East Village and Lower East Side are great options as well (I live on the border of the two). The area is a bit more grungy in my opinion, but has lots of great bars and restaurants. If you don’t mind the commute I’m a big fan of Brooklyn (Fort Greene, Boerum Hill, Cobble Hill, Prospect Heights, Greenpoint, Williamsburg): I like the smaller buildings, the sense of community I get walking its streets, and the welcoming and unpretentious vibe. I also have a classmate who lives in Jersey City right across the river with a beautiful view of the Hudson River, and it takes him just 20 minutes to get to campus.

Hudson & Perry St – West Village

Services-

Once you have your place you’re going to have to figure out a data plan, internet, utilities, and a bank.

Phone plan: Assuming you already have a phone, the best value I found is AT&T’s 12-month prepaid plan, at $25/month + tax for 8GB of data. There’s a catch though: it’s available only online and you need to already have a US phone number to order… your US number…. I was tricked into paying for a 1 month plan at a physical store just so I could order the prepaid 12-month plan online. If I were to do it again, I would get a temporary Skype US number and use that to order instead.

Internet: In theory there are two options, Verizon FiOS and Spectrum. But they cover different areas of NYC so you end up being forced to subscribe to the available supplier for your apartment. You can use your NYU email to get 2 months free with Spectrum, but then it’s $55/month for wifi for the first year and $70 after that. Although I’m told you can call back at the end of the year to get the ‘new customer’ discount again.

Utilities: Another monopoly. I hope your activation on ConEdison’s website goes smoothly as they’re difficult to reach via phone. Your landlord or agent should tell you what you need to do for utilities.

Bank: I pre-opened an HSBC account from abroad (not available in some countries like China so you’ll have to check) and then applied in-person for their credit card when I arrived. You’ll want to get a credit card because it allows you to build your credit history (without which it’ll be hard to finance anything in the US), and because it’s the only type of card that works in all situations, 100% of the time (for some reason my debit cards are a hit or miss). Until I had my credit card, I used Revolut, which offers free payments and free currency conversions. Note that if you’re using an international card and the POS machine or ATM asks for a zip code, enter 00000.

Transportation-

Most people I’ve met like to walk. If that‘s the case for you, you’ll have a great time here. I don’t like walking much, so I’ve explored different options:

Options:

  1. Metro & buses: $2.75 a ride, but you can transfer for free (e.g. metro to bus). There’s no need to buy MetroCards as you can tap your credit card to enter the station. Public transportation will take you anywhere, but it will take time: I find that I tend to have to wait for the next train or bus, and there’s still walking to be done when you arrive at your destination. 
  2. Revel: $1 unlock fee + $0.49 per minute. I love Revel as I used to ride an electric moped every day in Shanghai. These are particularly fast and good. The downside is that it’s relatively expensive (my rides have been $8-10) and you might spend a few minutes looking for a legal spot to park. They accept international driving licenses. The mopeds have a phone holder built-in which is super convenient for using google map. I heard that Revel is starting to rent out electric bicycles for $100 a month as well.
  3. Citi Bike: $3.50 a ride. Good if you can find an electric one, bad if you can’t: the bikes are super heavy and slow. You can book those directly from the Lyft app, too. I’m told that there are subscription plans available if you like City Bike.
  4. Uber/Lyft: More comfortable and expensive. Good to get back home after a night out.

My personal recommendation:
Buy an electric scooter or electric longboard for as low as $350 (or a bicycle). My longboard takes me to most places in 10 minutes. I can take it on the metro or on top of a Revel if I’m going far so it combines well with other forms of transportation. You can even ride across the bridges to Brooklyn. Getting a scooter is both safer and more comfortable than skateboarding because the roads in NYC are quite bad (rough pavement with bumps, iron railings, and holes), especially the bike lanes! Then use Revel when it’s nice out!

A girl on a Revel enjoying the breeze. She’s probably thinking something along the lines of “four wheels move the body, two wheels move the soul.”

Odd things I’ve noticed-
Dogs: (NYC) Americans love dogs. I mean LOVE dogs. I mean you’ll go to some dinners where people will spend a full hour talking about their dogs. If you’re taking a class on Zoom and someone’s dog enters the field of view, the class will stop until classmates and instructors are done commenting on how cute that dog is (and yes, all of the dogs are cute).

Prices: Don’t trust them. All the prices you’re given here are deflated. You’ll need to add taxes, and tips if it’s food or drinks. A typical restaurant bill is 30% higher than previously stated. You might need a calculator to figure out the tip, usually 18-20% of the pre-tax amount given.

Messaging apps: Not everyone uses the same messaging app. Most people have iPhones and use iMessage so they may not use WhatsApp. Regular SMS, Facebook messenger, Signal, and Discord might also be used to communicate with different people. This was odd to me given how everyone uses WeChat in China no matter what phone they have.

Cash: It’s still a thing here. Even coins. Actually, your laundry might not be inside your apartment, so you’ll need to go to your bank to get lots and lots of quarters to operate the machines in your building or at your nearest laundromat. Many smaller businesses refuse credit cards until you reach a certain $ minimum, and I haven’t seen mobile payments being used here yet.

Note that as a result, it takes a lot of time to pay at a restaurant. So instead everyone paying, what happens is 1) only 1 person at the table pays for everyone (yay, credit card points!). 2) Another person usually volunteers to divide up the amounts, goes back home and uses a spreadsheet to proportionally divide the tax and tip, and texts everyone how much they owe. Then 3) you’ll have to download Venmo and link it to your US bank account to pay that first person back. Teamwork.

actual split bill I’ve gotten

 

I hope this was helpful to get you situated in NYC and that you’re excited; this is going to be a fun ride. Please reach out to me with any questions at mbaga@stern.nyu.edu.

Learning to Lead: An Overview of My Favourite Spring Class

Only three months into the Tech MBA program at NYU Stern, my classes have already played a large role in impacting my future career as a professional and leader. 

Our Spring semester was packed with many business core classes such as Accounting, Economics, Business Communication, and Leadership. Among all of these great classes, Leadership in Organization (LiO) – the opening class of the MBA, taught by Professor Petitt – specifically stood out. Not only because it was a very engaging class, but also because it’s centered on a topic that all of us can relate to. No matter what point of your career you are at, no matter if you are in a tech, creative or strategy team, Leadership will be the key to unlock your success at its maximum potential as well as the success of your organization. And, a bit more surprisingly, this course also taught me that strong leadership skills are critical to helping your personal relationships flourish. 

But first, let me start by addressing the most common question that people ask themselves (including me) when approaching a Leadership class: “Can I really learn Leadership in a classroom?”
The answer is rooted in the notion of leadership itself. Leadership is the ability to create change in a given environment; this could be your organization, your team or your family/friends.
We are all naturally capable of creating change by making decisions; if you think about it, you make hundreds of decisions everyday, with various degrees of risk. This course provided me with the right tools to analyze difficult situations and opportunities to act and to make difficult decisions to achieve the best outcomes for a set goal. And when I say making difficult decisions, I literally mean decisions that impact your actual life – not a business case, not a simulation. So yes, you can learn Leadership in a this classroom! 

So what was so good about this course? 

– Content: human, social and organizational aspects of leadership
Throughout our six intensive sessions, we have explored all the different dimensions and aspects of leadership, from individual motivations to group dynamics inside and outside the organization, touching on cultural differences in business interactions and ethical dilemmas. We covered a wide range of interesting topics, yet went deep enough to be able to embed these learnings into our professional lives. 

– Methodology: pushing ourselves out of our comfort zone
The greatest aspect of this course was the “experiential” component that enabled us to test our leadership skills in many different situations – I won’t spoil anything here, but get ready to push your limits and face some challenging situations! And – bonus point – while doing so, you will get to know your classmates better and also have fun!

– Outcome: increased self-knowledge
Because of the way the course was structured, through each session and each assignment we had the opportunity to reflect on our strengths and weaknesses when it comes to leadership and take actions to improve some of the key areas that are critical to become a good leader. I learnt about the theory and the frameworks, but most importantly I learnt more about myself, how to recognize my biases and how to overcome them, as well as how to leverage my current skills to improve my leadership style.

Mix all the above points with the enthusiasm and humor of Professor Petitt, and you will get all the ingredients for a memorable, game-changing class! 

Creating Community in a Virtual Environment

I’ve always heard people say that one of the biggest takeaways from business school is the community and network you create. In fact, the community of Sternies is one of the main reasons why I ended up at Stern for my MBA. Prior to starting the program, I was so excited to meet my classmates, learn from their experiences, and build an amazing community. Though, given the current state of the world, I was nervous about how all of that would work with a hybrid learning model.

It’s true that the experience looks a bit different from what I had first expected while going through the application process. As the program was first getting started, it was certainly daunting to create connections and make friends with brand new classmates in a virtual environment. This wasn’t just a new experience for me, but it was a new experience for all of us. As soon as we all embraced that this year would be a bit different but we were all in it together, we were able to make just as meaningful of connections through screens as we would have in person.

So how did we create a community in a virtual environment? Follow these tips and tricks to learn how:

Find a platform where everyone can stay connected: Our cohort has been loving Slack. Having a platform where the entire class is connected offers opportunities for us to chat throughout the day, share resources, celebrate one another and more. We’ve created different channels for us to discuss different topics that we’re interested in like tech, gaming, popular tv shows, and fitness.

Turn your camera on (if you can!): If you are able to, consider keeping your camera on while in class or participating in group events. Of course, there are different reasons why we need to keep your camera off, but if you are able to, having your camera on helps create that in-person experience. Using video offers the ability to see reactions, body language, and emotions. The use of video can make that virtual zoom feel that much more like real life.

Leverage the chat function and emojis: The chat function on video conferencing sites adds an additional layer of communication and connection with classmates. It’s another place where you can engage with your peers and learn more about each other along the way. The emojis allow you to acknowledge different moments without having to unmute. You can show that you agree, that you have something to contribute, applaud a classmate and more just with emojis.

Don’t just use Zoom for class – host virtual gatherings as well: Zoom isn’t just a great mechanism for class, it’s also a great way to build connections with your peers. With Zoom, you can host coffee chats, game nights, get togethers, open mics and more. It allows us to get together safely beyond just that classroom environment.

Bring elements of your personal life into the camera (if you feel comfortable!): It always brings the class joy when we get little glimpses of each others’ lives via Zoom. Whenever a cat decides to come on screen or a loved one makes a cameo, you can see large smiles across the grid of faces on Zoom. Getting that little glimpse of people’s lives is a reminder that we’re all Zooming from home during a challenging time — and we’re all in it together.

Why the Tech MBA, Why NYU Stern?

What a beautiful sight! I took this picture outside of the Kaufman Management Center on my first official day of classes as a member of the Tech MBA Class of 2022. It feels surreal to say out loud seeing as I submitted my application to Stern in November of 2019. An unforeseen global pandemic and a 7-month program delay later, I finally arrived on campus this past January as a full-time student. While it seems long ago that I was wading through the MBA admissions process and deciding on the right program for me, this past year has given me a unique opportunity to “sit” with my decision before attending school. I hope that by sharing my application experience and why I ultimately chose Stern’s Tech MBA program, I can provide some clarity to those thinking about pursuing their MBA and whether Stern would be a good fit.

A Little Bit About Me – 

After graduating from Villanova University in 2015 I spent 5 years as a Technology Consultant with Deloitte Digital in their Philadelphia office. There, I specialized in digital transformation project delivery for our public sector customers. I gained a lot of valuable experience during my time with Deloitte and got to see first-hand the powerful role that technology can play in driving positive human impact (namely the underserved constituent populations that our solutions supported). I developed a curiosity for human-centered design and started to feel the urge for change. Consulting was the only world that I knew, and I wanted to seek new opportunities that would allow me to use my skills to design and deliver the very solutions I was implementing as a consultant, from inside the organization. To do so required me to improve my admittedly narrow technology skillset and my business acumen. An MBA seemed like just the change I was looking for.

Why the NYU Stern Tech MBA – 

Fast forward. One of my first classes at Stern was Leadership with Nate Pettit (a class I highly recommend). During class, we talked about leading through change, specifically the importance of appealing to both emotion and logic. Both are required to affect change, much like a vector requires intensity and direction. Lightbulb! This is a perfect metaphor to illustrate how I arrived at choosing NYU’s Tech MBA as the next change in my career.

Appealing to Logic – 

During my MBA pursuit, I thought a lot about the direction of my career. This isn’t to say that I had my target company and role pre-determined but understanding where I was headed directionally helped me narrow my MBA program search. As I mentioned, I plan to stay in a technology or tech-adjacent industry. Roles in Product Management appeal to me and align well with my previous work experience. I knew that I was not using the MBA to make a huge pivot in my career but to accelerate it.

Therefore, the format of the Focused Tech MBA program made a lot of sense. Firstly, the one-year accelerated program had clear cost benefits. Getting an MBA is a big investment, and I felt that the one-year format was the more ROI-conscious choice given where my career was headed. I was also very sensitive to the fact that the pace of technological change is very fast. Being out of the workforce for too long in the tech industry would require a steeper learning curve post-MBA. The one-year format allowed me to minimize that risk.

The program’s focused curriculum provided an opportunity to build my technology acumen in a city with a finger on the pulse of the tech ecosystem. In New York, NYU has access to some of the largest and most innovative technology companies in the world. Whether learning through experiential opportunities alongside NYC-based companies or from faculty who come directly from the industry, getting that kind of exposure and experience in and out of the classroom would help me develop a unique point of view before heading back into the workforce. It crossed my mind that with a one-year accelerated program, one of the key differences from a traditional 2-year MBA is the lack of a built-in internship during the summer. I felt, however, that the experiential learning opportunities in our Tech MBA program were more than sufficient. From a logical perspective, the Tech MBA program seemed like a great format to maximize my MBA experience and align well with my career aspirations.

Appealing to Emotion – 

If the structure and benefits of the Tech MBA program provided the logical appeal for my decision, then the community at NYU appealed to my emotion. What really impressed me during my Stern application process was the emphasis on strong EQ. This is one of Stern’s values that you read about online and hear about from current students. It sounds cliché, but it is one of the biggest contributors to building a strong sense of community at Stern. I saw it first-hand in every interaction throughout my application process; whether I was talking to an alumnus, a current student, or a representative from the admissions office, everyone was welcoming and spoke to the collaborative and inclusive culture that exists at NYU. Classmates are willing to go the extra mile for each other and Stern alumni are eager to help current Sternies in any way that they can. In addition, the breadth of Academic Advising and Career Development resources at our disposal provide individualized attention to maximize your time in school and get you where you want to be after graduation. This made me feel confident that if I inevitably stumbled at any point throughout the year, NYU would be there to lift me up. The Tech MBA program, specifically, is a smaller cohort of people that come from all walks of life and careers. The size of the program lends itself to building strong and lasting relationships and offers an opportunity to learn from each other.

What was equally impactful for me was Stern’s call to action for students centered around change – “Dare It, Dream It, Drive It.” This really stuck with me. I felt that NYU recognized how powerful change can be to grow and encouraged students to embrace it. I felt that there would be no better place to embark on the biggest change in my professional career. NYU was exactly the place I was looking for: a community that understood the power of change.

I am happy to report that the past two months in the program have exceeded my expectations. I am being challenged academically, getting to know my incredible classmates, and learning from some of the best professors I have had in the classroom. I know that I made the right decision to choose Stern and that I am headed in the right direction.

My Stern MBA List

It’s hard to believe the year is coming to an end. We’ve got just a couple weeks remaining to wrap up spring semester courses before we’ll emerge as the latest class of Stern MBA graduates. As you consider applying to the Tech MBA program – or if you’ve already been admitted – I will offer you some utilitarian (and quite frankly, kind of boring) advice, but advice that I hope will be as helpful to you as it has been for me.

My advice to you — prospective or incoming Stern MBA — is to make a list of knowledge, experiences, and things that you want out of your time at NYU. For me, it’s fun to look back on now, but my list was a helpful tool that provided me with strong footing when I was presented with the many diverging paths and opportunities available to students here at Stern. From classes you want to take, knowledge gaps you want to plug, or extracurricular and professional experiences you want to have, going through this exercise helped me set goals and provided structure to ensure I was making the most of my time on campus. Amidst the new and promising opportunities available to me, referring back to my list was a helpful way to check in with myself on whether or not I was staying true to my reasons for coming back to business school. In many cases, it helped me recalibrate my focus, and in others, it allowed me to reflect and sometimes change my mind, indicating both personal and professional growth, which is what pursuing graduate education is all about.

To give you an example of my list in action, it was a few months ago in October 2019 and Stern had entered the course selection period for the upcoming spring. As I went through the course catalog in search of electives I wanted to take, I identified more classes than I had room for in my schedule. I conducted a ton of research through talking with other students, reviewing syllabi, and reading course reviews, but to no avail on any narrowing decisions. I was considering an intense finance class, higher-level strategy courses, a pricing strategy class, a few interesting entertainment and media courses (just for fun), and more. I clearly couldn’t take all of them, so I decided to refer back to the list I created prior to arriving on campus because I remembered that it included knowledge gaps I wanted to fill through my Stern coursework.

Upon review, one of the items on that list was to learn strategies for pricing a product—in my previous work experiences I had never priced a product or service from scratch, and I knew there were many strategies and techniques to do so. My list became the tiebreaker in my elective selection, and I couldn’t be happier with the decision. I have learned so much while taking the pricing class in which I enrolled, well beyond anything I could have initially imagined. The professor, Masakazu Ishihara, is amazing not only because he’s an expert in his field, but also because despite our classes going remote, he’s been incredibly dedicated to making each class session engaging and interactive. Also, the classwork and projects have been some of the most practical applications of the concepts we’ve learned that can be used across many industries. It’s become my favorite course this semester, and I feel well equipped to re-enter the workforce and apply this new knowledge.

The point I’m trying to make here is not to tell you to take a pricing class or model your list after mine, since that might not make sense in the context of your reasons for pursuing your MBA. But whether your list includes traveling to a new country, working with one of Stern’s professors, meeting a business leader at a campus event, or simply just speaking up more frequently in class, I think you’ll find that creating this list is a helpful exercise in keeping you on track toward your goals—it’s helped me achieve mine, and it’s a reassuring feeling in the last few weeks wrapping up my great experience here at Stern.