Author: Sam heads Future Today Strategy Group’s Technology & Computing practice, where she leads research on the future of human-AI interaction, digital ecosystems, next-generation form factors, and the computational infrastructure that will power tomorrow’s experiences. Sam previously co-founded TrovBase, a secure data discovery and analysis sharing platform. Before her role at TrovBase, Sam worked at IBM, where she helped large enterprises in the retail and distribution sector modernize their IT stack. Her expertise centered around mainframes, assisting with the integration of new software and modern methodologies to legacy systems. A Kansas native, Sam holds an MBA from New York University’s Stern School of Business and an undergraduate degree in economics and data analysis from George Mason University. She is an in-demand speaker on strategic foresight and industry futures, and she currently serves as a guest lecturer and advisor in the strategic foresight class offered at NYU Stern.
It’s a tale as old as time – or, at least as old as 2020: I was several years into a flourishing career when the pandemic dragged me into a black hole of existential dread.
I had landed a full-time role at IBM in Washington D.C. after graduating from George Mason University with a degree in Economics. For three years, I let my youthful ambition lead the way. I worked happily and constantly, helping organizations like Walmart and CSX modernize their legacy systems.
Then came the Covid-19 shutdown, which forced me to pause and reset. Given the time to slow down, I, like millions of others, began wondering what I wanted out of life. I determined, above all, that anything claiming my time needed to bring me joy. I didn’t know what exactly that might be, but I was steadfast in my conclusion.
I knew this mindset necessitated a certain degree of exploration, and where better to explore the best the world has to offer than in New York City? After an exhaustive search of career and academic opportunities, I found a match with the Andre Koo Tech MBA at NYU Stern. The one-year format meant I didn’t have to put my career on an extended hold, and it combined two elements that were must-haves for my continued professional journey: technical training and a focus on leadership. I would be placed in a cohort of 50 peers from around the world, each offering unique perspectives and various backgrounds. Most of all, I was drawn to being in the very heart of where business happens.
My admission and subsequent matriculation in 2021 coincided with a professional milestone. Two friends and I had grown concerned about data management practices in the social sciences. We determined that we could help researchers with better tooling, which would allow them to more easily trace their data from beginning to end. Together, we launched a startup called TrovBase, which subsequently won the NYU Entrepreneurs Challenge Tech Venture competition, hosted by the Berkley Center for Entrepreneurship.
Having TrovBase as a real-time testing ground for insights I learned from class proved invaluable. I focused on relevant courses, like Emergent Ventures with Professor Deepak Hegde and Business Law with Professor Richard Henler and, eventually, Strategic Foresight and Predicting the Future of Technology with Professor Amy Webb.
At the time I was unfamiliar with Amy Webb, who I now know to be perhaps the foremost expert in her field. I also had not heard of her field, strategic foresight, a branch of long-term planning that combines deep research with creative world-building. Along with these discoveries came a revelation that proved even more important than the rest – that strategic foresight was exactly the kind of work that would bring me joy.
After finishing the class, I joined Amy at Future Today Strategy Group (FTSG) as a part-time associate. My first client project, harkening back to my days at IBM, sought to answer the question, “What is the future of personal computing?” In completing this project I realized why I felt such a fundamental inclination toward strategic foresight. It wasn’t because we were trying to predict the future. It was because we were helping companies envision and create the future.
And that future could be a better one.
With my tenure at TrovBase coming to an end, I joined FTSG full-time in the fall of 2023. At the same time, I returned to NYU but this time, as an advisor. I spent that semester, and several since, coaching student groups alongside Amy. In doing so, I’ve unlocked a productive feedback loop fueled by the university’s ecosystem. Each class gives me the chance to keep learning through the lens of where I once stood, while imparting the knowledge I gained from that time and in the years since.
Stern provided me with an outlet to explore, an outlet I needed in order to enter the next chapter in my life. What began as an academic experience has turned into an ongoing relationship that continues to shape how I think, work and exist in the world.