Author: Hailing from Melbourne, Australia, Emma is currently pursuing the Andre Koo Technology and Entrepreneurship MBA at NYU Stern. Before Stern, she earned a Juris Doctor and a Bachelor of Arts in Politics and History, which led her to a career spanning law, startups, and venture capital. At Stern, Emma is actively involved in the Private Equity & Venture Capital Club and also serves as the captain of the Women’s Touch Rugby Team.
The Power of Hands-On Business Education
As someone who “learns by doing”, I didn’t want to move halfway across the world for an MBA program only to be sitting in a lecture theatre all day. I wanted more than just case studies and hypothetical simulations. Thankfully, NYU Stern’s emphasis on experiential learning has really delivered. Since starting the Tech MBA Program in May, I have had the opportunity to undertake a number of immersive classes where I’ve worked with real clients on real business problems. This hands-on experience has been incredibly beneficial, reinforcing academic knowledge in practice, while also helping me develop new skills and build a professional network in a new city.
What is Experiential Learning at Stern?
Experiential learning goes beyond traditional classroom instruction and allows students to apply their knowledge to real-world business challenges. Through project-based classes, students work in teams directly with top companies and startups to tackle genuine business problems. This allows us to dive deep into specific industries, immersing ourselves in environments where we can truly understand and appreciate what working in that industry or company is really like whilst also adding value back to the business. One of the key benefits of experiential learning at Stern is the chance to work with iconic brands such as Adobe, Nespresso and WarnerMedia.
NYU Tech MBA – Experiential Core Classes
Two of the core classes in the Tech MBA program are experiential courses that place students within businesses in the technology sector.
Over the summer, we undertook the NYC Immersion course which focuses on startups, allowing students to work directly with emerging businesses. Here, I had the opportunity to collaborate alongside four of my peers and work directly with the founder and CEO of Intelizen – a Series A stage startup that provides an AI-powered solution to streamline contract and document management for businesses. As a lawyer in a past life, Intelizen’s use case resonated strongly with me. For 3 months over summer, I worked closely with my team and the founder to refine the customer focus and develop go-to-market strategies. We provided our final advice in a presentation to the founder, a key investor of the company and NYU’s interim Dean, JP Eggers.
On the other hand, the Tech Solutions class centered on large and established companies. During the fall semester, we worked with teams from major corporations, such as Target and IBM. My team was paired with Versalie, a division of Kenvue (a recent spin-off from Johnson & Johnson). Our brief was to help Versalie reimagine its Symptom Navigator Survey for users on the website who were navigating their menopause symptoms. This semester long project involved distinct stages of:
- Research – turns out menopause is so much more than hot flashes
- Ideation – thanks to Miro for making sense of our creative ideas
- Building – developing our MVP wireframes in Figma
- Testing – nothing like user feedback to keep you humble
At the end of the semester, we presented our recommendations to the Kenvue team. Two of the key client representatives (Kristin Chung and Ben Serbiak) even came into Stern for the meeting which reflected a genuine business meeting rather than a hypothetical presentation to a classroom. We capped it all off with a lovely lunch (thanks Kenvue!) and got to talk about careers and life which made for a great way to connect and finish off the project.
NYU Stern – Experiential Electives
Beyond the core curriculum, NYU Stern offers a variety of electives that embrace the experiential learning model. These courses span different industries and business functions, providing students with a wide choice of hands-on experiences in fields that are relevant to their career interests. These classes include Stern Consulting Corps, Tech and the City, Stern Signature Projects and FinTech Experiential Learning.
In the Fall Semester, I participated in the Branding + Innovation Consulting Lab led by the powerhouse mother-daughter duo Fran Gormley and Ali Taylor (industry titans who are the very top of the branding game). In this class, we had the enviable opportunity to work with EstéeLauder as our client. Our class was split into teams and tasked with leveraging AI to elevate the brand’s presence with younger generations. Over a 12-weeks, we engaged in research and ideation to develop comprehensive insights, strategies and tactics. We were given access to Estée Lauder’s proprietary AI systems, which proved particularly helpful in brainstorming and refining ideas. This project culminated in a pitch to over 20 Estée Lauder executives including the EVP, Enterprise Marketing & Chief Data Officer.


All in all, the experiential classes have been a highlight of my Stern learning experience and provided me with invaluable opportunities to present strategic solutions to executives, forge meaningful network connections, and gain a firsthand taste of working in new fields