Startups | Projects that were started in B-School

Hi everyone,

It has been a while since my last post. The semester is almost over and as I reflect on the last two years, I realize how much work we have put into it. Today I wanted to highlight 6 startups and projects that were started by my peers while in business school.

Lenore Champagne Beirne and Ronica Reddick met at Stern and they are both currently working on a project called the Little Bright Notebook. It is a project design tool for creators and innovators. They combined their experience in coaching, entrepreneurship, and creative work to build a notebook that helps you plan for your next big idea.

Little Bright

Leah Shisha and Isha Vij also met at Stern, and they decided to launch Caper: a company that plans and organizes bachelorette parties. They both realized that there was an opportunity to take the stress out of the planning and to create an amazing experience for the bride-to-be and her friends.

caperco3

Chris Shaw has decided to use his previous military experience to start an innovative leadership program, called CORE leader. His company offers different team building and leadership activities that can be tailored for your team.

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Sarah Manning started Colabas, an ecommerce store. She started it in her ‘Social Problem Based Entrepreneurship class’, where she got a chance to visit India and to conduct on the ground market research. Her company curates and sells socially conscious jewelry, accessories, and décor products handmade in India. Some of the proceeds are also donated to charitable organizations.

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Juan Sebastian Cadavid started Grou (sounds like Grow), a marketplace for farmers in Latin America. The marketplace aggregates products from multiple farmers in order to provide the quantities that large buyers need. At the same time, it allows smallholder farmers to identify opportunities to sell their crops at fair prices.

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Finally, Perryne Vyas Desai started TujaTravel, a travel service company. Her company helps individuals and groups organize their trips by helping them build their travel package. So far, Tuja Travel has organized trips in Tanzania, Costa Rica, Fiji, and Spain among others.

Tuja Travel

I hope you take a few minutes to check them out! I will be back soon with a personal post reflecting on these last 2 years.

Until next time,

Michaella

 

*Disclaimer: All the pictures on this post belong to the respective businesses.

On Being Different

During perhaps the most insightful of his lectures this semester, Professor Scott Galloway highlighted the importance of finding the characteristics that make us unique, and using them to our advantage.

Rephrasing his words, once we have found the reasons that differentiate us, we must cultivate them, find our “niche” and build our own brand. Now that my first semester of graduate school is coming to an end, I believe I have found one of Stern’s main sources of uniqueness.

Having grown up in a foreign country, I spent my younger years trying to do exactly the opposite of what the Professor suggested. I anguished over adjusting to norms and customs different from mine, in an effort to be just like everyone else around me. But the more I tried to blend in, the more I stood out.

I eventually gave up and decided to embrace the traits that made me different, even though my behavior, my beliefs and even my appearance made me an easy target for bullying, to which I grew accustomed.

But I never expected to find a place where I felt that I belonged, without sacrificing my uniqueness. However from the first time I visited Stern, I noticed the positive and welcoming attitude of the entire community towards diversity.

The students I had the opportunity to meet on that first occasion made me realize that at NYU, things such as coming from diverse backgrounds or having a different ethnicity, religion or sexual orientation, are not seen as disadvantages. Rather they are welcomed and embraced.

My experiences here have reinforced that notion. Getting to know the amazingly talented people that make up my class and attending an array of extracurricular activities has shown me that one of Stern’s strongest traits is this openness to diversity and desire for inclusion.

The academics and student life at Stern are not just about learning to see the world from different perspectives, but about enriching everyone’s overall MBA experience.

First day of LAUNCH 2015.
From left: Candace Imani Munroe and Victoria Eloise Zunhiga.