Happy Friday! This will be my last blog entry of the semester, but I’ll back in February to share my experiences traveling all over Southeast Asia with Sternies! We are leaving in a week and traveling to Thailand, Vietnam, Cambodia, Hong Kong, and Bali. It’ll be an experience of a lifetime, and I’m so excited to experience it with my fellow classmates!
This week has been absolutely crazy. On Monday, Tuesday, and Wednesday, I had presentations in three different classes. We finally presented in our brand strategy class, where we were working with a client that is trying to enter the coffeemaker category. Our group was amazing – six girls that are very passionate about marketing and COFFEE! We also presented for our Stern Consulting Corps project, where we worked with an organization to develop a positioning that strengthens the perception of the US to Chinese consumers.
Additionally, us second years heavily involved in the Graduate Marketing Association have been helping the MBA1′s with cover letters and applying for internships. I remember how hectic it was for me last year around this time, and we want to make sure this year’s class is as prepared as we were for interviews. Our class won’t be around to mock interview MBA1’s in January before the companies arrive on campus, so now is really our only time to provide insights on the process and what these companies are looking for in an ideal candidate. We actually put on a new event a few weeks ago called “So You Want to be a Marketer?” The event consisted of a panel for the first half, and the second half was a networking break-out session where students could talk to company representatives in marketing roles across different industries (i.e., beauty, start-ups, consumer packaged goods, technology, etc.). This event was focused on bringing in companies that don’t formally recruit on campus (i.e., Prophet, Mars, Foursquare, Revlon, etc.) but are of great interest to Stern students that want to pursue a career in marketing. The event was a huge success, and students found it very helpful to hear from senior level panelists sharing their experiences about their career paths.
Ok that is all folks. I hope that everyone reading this has a WONDERFUL holiday, and I look forward to sharing more in a month!