One thing that I appreciate about Stern is how the professors incorporate what is going on in the market to their lessons. Earlier this week, I had a case discussion on Groupon in my Promotional Marketing class. We discussed how Groupon was initially successful but with many competitors imitating the same strategy, we doubted how long the company would be able to thrive. My Promotional Marketing professor, Professor Mickey Goodman, emailed the class this morning after Andrew Mason, the founder and CEO of Groupon, was fired yesterday. I’m looking forward to my next class meeting so that we can discuss how the company will continue now that the founder has exited.
In other news, I’m looking forward to Think Social, Drink Local (TSDL) tonight. My fellow blogger Kristin did a great job of describing it here. I had a great time last year and am looking forward to seeing a few close friends walk in the show. I’ll report back next week with highlights. But before I head off to TSDL, I’m off to a happy hour reunion for my DBI Singapore class. Every minute is jammed pack here at Stern!
Until next time,