Professor Anindya Ghose is featured in the Bloomberg Businessweek article “B Schools are Putting Consumers under the Social Media Microscope,” which addresses the increasing demand for business analytics courses by university students. His course for the MS in Business Analytics Program uses actual social media data to teach concepts in marketing and analytics.
Excerpt from Businessweek:
Ghose has been teaching a course entitled Social Media and Digital Marketing Analytics to MBAs and undergraduates at Stern since fall 2012. Demand for the course has risen recently among students in executive education, so he has taught it there as well. To create assignments for students, he uses real data sets given to him by companies for which he does research. In the class, students might have to use data such as user-generated reviews of products, Facebook (FB) comments, and tweets to measure return on investment on social media efforts, for example. Sometimes, he says, the companies deploy student suggestions to enhance their strategies, which can create more data for future classes to explore.
Professor Ghose is also featured for his research on crowdsourcing in the article “Stern Lessons: Central Banking to Crowdfunding” on International Executive Development Programs.
Take A Class with Professor Ghose:
Professor Ghose is teaching Social Media and Digital Marketing Analytics in August 2013 in the MS in Business Analytics Program, and he is also teaching a short course on social media and digital marketing this fall. For more information on NYU Stern Executive Education Short Courses, contact ExecEd@stern.nyu.edu.