We are in the early stages of an information revolution where information technologies are redefining business models, transforming industries, creating new markets, and generating a whole new “space” where new human communities, behaviors, norms, and regulation are just beginning to emerge. Information technologies are an increasingly becoming an integral part of developing new products and services, of integrating business functions, and of managing customer relationships. IT-driven disruptions in business models are frequent.
In such a business environment, decisions about information technologies, information goods and the very information they instantiate, are increasingly central to business success. In more stable, “industrial age” industries, business models were relatively stable, and the central basis for success with IT investments involved aligning them with complementary organizational and process changes. However, when IT transforms an industry, it realigns the industry’s structure and boundaries, and changes the fundamental business models that work.
This two day course is designed to survey how digitization is revolutionizing strategy. The topics we discuss will cover some of the most fundamental and far reaching strategic shifts affecting the digital economy. The objective is to end up with frameworks that you will find useful in generalizing across contexts in which information technologies and digitization are changing the nature of business and the world. Considerable emphasis is placed on new emerging disruptions including social networks, platform competition, the long tail and the economic impact of search.
For more information on the MS in Business Analytics Program, please visit our website.