Prof. Anindya Ghose Discusses Obama’s Plans for Cybersecurity

prof ghoseIn a recent article detailing President Obama’s intentions to increase military and domestic cybersecurity by The Guardian, MSBA Professor Anindya Ghose discussed the pitfalls such legislation might face in Congress.

Even after recent high-profile cybersecurity attacks- including Sony, Target, and Home Depot- Professor Ghose warned that legislation furthering the government’s reach into private data may struggle to gain traction.

“I don’t think anyone wants to see another Sony. It’s bad for everyone, but I find it difficult to see any legislation going through despite the importance of it,” said Ghose.

Ghose said the Sony attack, which the Obama administration claims was orchestrated by North Korea and which revealed the personal details of 50,000 Sony employees, was the perfect example of how cybersecurity and personal data protection were linked. The hack might help Obama win over some Republicans to his cause, Ghose said, but given the hostility between the two parties and Republican control of Congress and the Senate, new legislation would be difficult.

To read the entire article on The Guardian, please click here.

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Prof. J.P. Eggers Discusses Reviving Teen Retailers on Bloomberg TV

jpeggersIn a recent interview on Bloomberg TV, NYU Stern MSBA Professor J.P. Eggers shared his thoughts on “What Teen Retailers Need to Do to Come Back Into Fashion.” Professor Eggers discussed problems teen retailers are currently facing, including controversial CEOs and an influx of consumers who may not be driven by logos and brand names anymore:

“We are seeing a real shift in the generations between the needs and wants of the teenage population,” Professor Eggers said. “What worked for these companies five or six years ago is just not working now. They need to find a way to connect to a bunch of consumers who do not spend as much money on clothing and are not as interested in having the absolute hottest item on the market.”

To watch the entire interview on Bloomberg TV, click here.

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Prof. Anindya Ghose Publishes First-Of-Its Kind Scientific Study in Marketing Science Journal

prof ghoseMSBA Professor Anindya Ghose recently published a scientific study that documents the effectiveness of hyper-contextual advertisement targeting on smart phones. The first-of-its-kind paper, titled “Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness” was published in Marketing Science, the most premier quantitative marketing journal.

In the study, Professor Ghose and his co-authors examine newer forms of mobile marketing analytics using randomized field experiments. With a sample of active mobile phone users in crowded subway trains, Professor Ghose measured the susceptibility of users to mobile ads when their personal space is diminished or invaded due to crowds.

To read the entire paper, click here. Congratulations Professor Ghose!

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MSBA Program to Host Module at Erasmus University, Rotterdam School of Management

Erasmus U

The NYU Stern Master of Science in Business Analytics (MSBA) Class of 2015 will travel to Erasmus University’s Rotterdam School of Management for Module 4 this March. This will be the first module to take place in Europe.

The curriculum for module four features new course offerings with topics including Data Privacy and Ethics and Energy Analytics. Students will also visit Rotterdam’s SmartPort- the largest port in Europe and fifth in the world- and will study how analytics and new technologies are implemented in the port functions.

Moving a module to Rotterdam offers students the opportunity to study business analytics within European markets and engage with practitioners and analysts from different backgrounds and cultural traditions.

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Prof. Arun Sundararajan Discusses the Sharing Economy on Nightly Business Report

asundararajanOn a recent edition of Nightly Business Report, MSBA Professor Arun Sundararajan discussed several popular “sharing economy” platforms, including AirBnb, Uber, and Rent the Runway. Professor Sundararajan explained the impact of these platforms in the economy, and the ease with which consumers can access shared goods and services.

Professor Sundararajan also discussed how the sharing economy has changed the demographics of consumers who have access to luxury goods and services, particularly the popular website Rent the Runway. This service allows users to rent designer clothes, shoes, and accessories that normally retail for hundreds to thousands of dollars.

“What’s interesting is that [the sharing economy] is also expanding the set of people who can get access to nice things,” he said. “If you look at the demographics of people who are using Rent the Runway, they’re very different from the demographics of the buyers of this high-end apparel.”

To watch the entire story on Nightly Business Report, click here. Professor Sundararajan’s segment on the sharing economy begins at 22:40.

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Professor J.P. Eggers Interviewed on Nightly Business Report

JP EggersIn a recent edition of the Nightly Business Report, MSBA Professor J.P. Eggers discussed Sony’s controversial decision not to release The Interview. In December, Sony initially decided not to release the movie in the face of terrorist threats purported by hackers. However, after facing criticism- including President Obama calling their decision to pull the movie ‘a mistake’- Sony later released the film online and in independent theaters.

On the Nightly Business Report, Professor J.P. Eggers discussed the effect of Sony’s decision in the business world:

“I think it’s a potentially very significant effect in the sense that these products become a political argument for a terror group or a foreign government or an ethnic group that disagrees with a certain idea and to the extent that these creative companies are going to back down and cave to these wishes. This is going to have an effect in many ways on the creative side of the business in the sense that if I’m a producer or an actor or a writer, engaging one of these politically sensitive subjects becomes very risky for me because if my movie never gets out, I may never get paid for having produced the movie in the first place.”

To watch the entire report, click here.

 

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Prof. Arun Sundararajan Examines Regulating the Sharing Economy on MSNBC

In a recent MSNBC article titled “The Complicated Politics of Uber,” MSBA Professor Arun Sundararajan weighed in on how the sharing economy should be regulated. In light of recent lawsuits against ride-sharing platforms such as Uber, instituting regulations to protect customers has become a topic of great debate for lawmakers and entrepreneurs alike. In the article, however, Professor Sundararajan notes that the politics of the sharing economy are not clear cut:

“Increasingly, platforms like these are going to be the source of creating new work,” which could create tension between states or cities with tougher or looser regulations, Sundararajan said. “It will be a conversation of ‘do we want to constrain the platforms in the interest of consumer protection or do we want them to let them flourish in the interest of work creation?”

To read the entire article on MSNBC, please click here.

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Prof. JP Eggers Discusses Navigating an HP Turnaround on Bloomberg TV

jpeggersIn a recent interview on Bloomberg TV, MSBA professor JP Eggers discussed Hewlett-Packard CEO Meg Whitman’s decision to split the company into two new entities. While the split is meant to make HP nimbler, Professor Eggers comments that this split will also increase value for stakeholders, observing that splits and spin offs

“tend to create value short-term in the stock market and long-term in performance, partly because managers can focus more on the needs and wants of individual businesses. They are heterogeneous businesses from that perspective, and incentives work better in more focused companies as well.”

To watch the entire story on Bloomberg TV, click here.

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Prof. Arun Sundararajan Weighs in on Portland’s Bid to Block Uber

ArunBloombergIn a recent interview on Bloomberg TV, MSBA professor Arun Sundararajan discussed Portland’s recent move to file a lawsuit against Uber and stop the ride-sharing application’s operations in the city. While the city is suing Uber for violating municipal codes (which ensure that taxi vehicles carry insurance and are equipped with security and fare meters), Uber believes that these regulations do not apply to its business.

In the interview, however, Professor Sundararajan explained why sharing economy platforms like Uber need regulations:

The regulations that we have today for hotels, for taxis… they were built for an old sharing economy in which we hail yellow cabs, in which we call black car services, we stay at hotels… So now we’ve got the digital platforms. We’ve got someone who’s sort of sitting in between the person who’s providing you with the service and the person who’s demanding the service. And so I think we should give that entity some of the responsibility that we used to call on the government for.

To watch the entire interview on Bloomberg TV, click here.

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Prof. Arun Sundararajan Compares Airbnb and Uber on Harvard Business Review

In a recent opinion editorial on the Harvard Business Review, MSBA Professor Arun Sundararajan compared the cultures of the sharing economy platforms Airbnb and Uber. While both companies have developed a “platform culture” to consistently deliver their branded services, Airbnb and Uber greatly differ in the way they facilitate and engage their provider communities:

Airbnb appears to have taken the approach of investing significantly in creating community and a feeling of partnership, and of disseminating best practices.  Along with the community-building exercises, its recently concluded host convention featured a number of sessions on how to be a better provider….

In contrast, Uber unfailingly appears to place distance between the platform and its providers. Pricing changes are implemented centrally and announced unilaterally, with no visible provider consultation. Community building is not a priority.

To learn more about the differences between Uber and Airbnb, and how platform culture is crucial for success, please click here.

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