MSBA Professor Anindya Ghose recently gave a webinar on mobile marketing analytics that was streamed live internationally. In the webinar, titled “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI,” Professor Ghose offered location-based mobile advertising lessons for retailers. He also shared results from his experiments with Beacon-based targeting, Wi-Fi localization and geo-fencing conducted in retail stores across Germany, China, South Korea and the US.
The webinar also explored how retailers could use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to shoppers, and generate more revenue.
To watch a recording of the webinar and view Professor Ghose’s slides, please click here.