On June 26th, 2015, over 100 MSBA alumni, NYU faculty members, and business analytics professionals joined together for the first annual Business Analytics Symposium at NYU Stern. The theme of this year’s symposium was “Transforming the Workplace,” and explored how companies are using analytics not just to gain a competitive advantage, but to transform their workforce in innovative ways.
MSBA Professor JP Eggers
The symposium began with an introductory session by NYU Stern MSBA Professor JP Eggers, titled “Building the Foundation.” Professor Eggers explained how organizations use analytics for decision making- from strategic planning to operations- and why an analytics strategy is crucial to transforming the workforce.
MSBA ’14 Alum Charles King
MSBA ’14 Alum Charles King, the VP of Analytics at E15, discussed how organizations must challenge their existing processes and structures to fully incorporate the use of data analytics in their business. In “Getting Past the Gut,” he examined a real-world example of how his company transformed its business and client relationships by using data and analytics.
MSBA ’14 Alumni Tim Long, the Director of Workforce Analytics and Systems at Micron Technology, and John Callery, the Director of People Analytics at AOL, led a joint session on how HR analytics can be used to transform the workplace. In “Finding and Keeping the Purple Squirrels,” the two described employee recruitment and employee retention perspectives of the business and technical strategies in talent analytics.
MSBA ’14 Alum Tim Long
MSBA ’14 Alum John Callery
The symposium concluded with a talk on “Exploring Big Urban Data,” led by NYU Poly Computer Science and Engineering Professor Juliana Freire. Professor Friere explored how urban big data can be used to better understand cities and lead to developments in improving daily operations, planning, policies, and citizens’ quality of life. Professor Friere demonstrated the use of such massive data by examining her own research on taxicabs in New York City.
NYU Poly Professor of Computer Science and Engineering, Juliana Freire
The 2015 Business Analytics Symposium was hosted by the NYU Stern MS in Business Analytics Program, an advanced business degree program that teaches students to understand the role of evidence-based data in decision making and to leverage data as a strategic asset. The program is designed for experienced professionals interested in gaining competitive advantage through the predictive potential of data.
A special thank you to our guest speakers and attendees at this year’s symposium.
For NYU Stern’s recap of the MSBA Symposium, please click here.