The following is a NY Times op-ed by MSBA Professor Arun Sundararajan:
“Airbnb has helped create a new form of mixed-use real estate: residential units that sometimes double as short-term paid accommodation.
It remains unclear whether this form of “sharing” significantly alters the supply of affordable rental housing. In San Francisco, city officials contend the impact is high, while Airbnb’s own economic analysis suggests otherwise.
Regardless, all of the rooms and units listed on Airbnb could barely house a tenth of the 45,000 new residents San Francisco has added to its population over the last five years.
And Airbnb’s scale in San Francisco is dwarfed even further by the high fraction of rent-controlled units — over 170,000 spaces, or about 70 percent of rental units — which significantly distort the availability and allocation of affordable housing.
Regulation of Airbnb cannot by itself solve San Francisco’s housing shortage, whatever form the regulation might take. It is critical that city governments treat platforms like Airbnb as partners in finding new regulatory solutions, rather than casting them as the protagonists in conflicts between existing regulations and the new commercial behaviors they enable…”
Read the entire op-ed here.
MSBA Professor Anindya Ghose recently gave a webinar on mobile marketing analytics that was streamed live internationally. In the webinar, titled “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI,” Professor Ghose offered location-based mobile advertising lessons for retailers. He also shared results from his experiments with Beacon-based targeting, Wi-Fi localization and geo-fencing conducted in retail stores across Germany, China, South Korea and the US.
The webinar also explored how retailers could use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to shoppers, and generate more revenue.
To watch a recording of the webinar and view Professor Ghose’s slides, please click here.
Posted in Business Analytics Tools, Center for Business Analytics, Mobile, Optimization, Technology
Tagged Anindya Ghose, apps, beacon, economy, emerging technology, marketing, mobile marketing, Retail, strategy
In a recent video on Ideas Never Sleep, MSBA Professor Kristen Sosulski illustrated the components of telling a story using data, from exploration and analysis to communication.
Prof. Sosulski first explained the importance of knowing who the audience is, as this will affect how data visualization is used for presentation. She also discussed different user experiences, from a static portrayal to an interactive opportunity to explore.
She also encouraged those working with data to “think like an educator” and consider what exactly the audience should learn and the best way to display this data.
To watch the entire video on Ideas Never Sleep, please click here.
MSBA Professor Arun Sundararajan’s research on lower income groups in the sharing economy was recently highlighted by the Financial Times. In his research “Peer-to-Peer Rental Markets in the Sharing Economy,” Professor Sundararajan examined the peer-to-peer car rental market in San Francisco. He found that the sharing economy benefited those below the median income, as these groups could access cars without the high costs of ownership.
“Ownership was the dominant form of getting access to something in the past, but now we have built these peer-to-peer lending networks and it seems to be a positive story for the economy,” concludes Prof. Sundararajan. “If you look at the fundamentals, variety goes up and that increases consumption, which increases growth.”
To read the article, please click here.
To read Professor Sundararajan’s research paper on SSRN, please click here.
MSBA Professor Panos Ipeirotis recently won a Best Paper Award from the Association for the Advancement of Artificial Intelligence (AAAI). The honor was awarded for his research paper with NYU Poly PhD student Maria Christoforaki, titled ”STEP: A Scalable Testing and Evaluation Platform.” The paper examined the challenges with evaluating online testing and courses, and presented a platform that allowed for continuous generation and evaluation of test questions.
Through the “STEP” platform, the researchers determined that their ”experimental evaluation shows that our system generates questions of comparable or higher quality compared to existing tests, with a cost of approximately 3-5 dollars per question, which is lower than the cost of licensing questions from existing test banks.”
Professor Ipeirotis and Maria Christoforaki presented this research at AAAI’s 2014 Conference on Human Computation and Crowdsourcing.
To read the entire paper, please click here.
In a research paper published on the Social Science Research Network, MSBA Professor Vishal Singh examined hoarding behaviors during commodity bubbles. With his co-authors Aureo De Paula and Harrison G. Hong, Professor Singh measured hoarding using scanner data on US household purchases at supermarkets during the 2008 Rice Bubble. During this time, export bans spiked rice prices worldwide (including in US markets), which led US households with previous purchases of rice to double their buying in anticipation of shortages.
In the research paper, Professor Singh documented “transmission mechanisms through over-extrapolation from high prices and contagion, as many households bought rice for the first time during the bubble.”
To read the entire paper on SSRN, please click here.