Prof. Anindya Ghose Leads Webinar on Leveraging Beacons, Wi-Fi and Geo-fencing

Webinar-Slides_Location-based-mobile-advertising-lessons-for-retailersMSBA Professor Anindya Ghose recently gave a webinar on mobile marketing analytics that was streamed live internationally. In the webinar, titled “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI,” Professor Ghose offered location-based mobile advertising lessons for retailers. He also shared results from his experiments with Beacon-based targeting, Wi-Fi localization and geo-fencing conducted in retail stores across Germany, China, South Korea and the US.

The webinar also explored how retailers could use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to shoppers, and generate more revenue.

To watch a recording of the webinar and view Professor Ghose’s slides, please click here.

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Prof. Arun Sundararajan Discusses “Curbing the New Corporate Power”

sundararajan-200In a recent online debate on regulating platform and carrier services  held by the Boston Review, MSBA Professor Arun Sundararajan discussed regulatory responsibilities and how these platforms will impact labor markets, employment opportunities, and social safety nets.

Professor Sundararajan argued that rather than focusing strictly on the government’s role in controlling their power, self-regulatory measures would allow platforms to become “partners in addressing old and new forms of market failure.”

“By redefining exchange in the markets they mediate, today’s platforms will create new efficiencies that diminish some sources of market failure—for example, the uncertain quality of taxicabs and their drivers that necessitated government licensing in the past. At the same time, though, platforms may induce new forms of market failure, such as the denial of market access to a supplier or a consumer. The regulatory framework should allow the government to respond to specific failures, not prescribe intervention across the board.”

To read Professor Sundararajan’s entire op-ed on reallocating regulator responsibilities, please click here.

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Professor Anindya Ghose Discusses “The Future and Viability of Crowdfunding” in NYU Panel

NYU PanelIn October 2014, MSBA Professor Anindya Ghose discussed crowdfunding in a panel hosted by the NYU Journal of Law & Business. The panel, titled The Future and Viability of Crowdfunding, examined how equity crowdfunding will impact the investment and entrepreneurial landscape in the United States.

Specifically, the panel focused on the impact of impending legislation on entrepreneurs and sources of capital, as well as the strengths and weaknesses of the SEC’s proposed rules for crowdfunding.

Professor Ghose was joined by leaders in business and law for the panel, including moderator Jill Kickul, Director of the Program in Social Entrepreneurship at NYU Stern; Daniel I. DeWolf, Co-Chair of the Venture Capital & Emerging Companies Practice at Mintz Levin; Ryan Feit, CEO and Co-Founder of SeedInvest; and David S. Rose, Founder of New York Angels and current CEO of Gust.

To watch the entire panel, please click here.

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Prof. Kristen Sosulski Explains How to Tell a Story with Data

ksIn a recent video on Ideas Never Sleep, MSBA Professor Kristen Sosulski illustrated the components of telling a story using data, from exploration and analysis to communication.

Prof. Sosulski first explained the importance of knowing who the audience is, as this will affect how data visualization is used for presentation. She also discussed different user experiences, from a static portrayal to an interactive opportunity to explore.

She also encouraged those working with data to “think like an educator” and consider what exactly the audience should learn and the best way to display this data.

To watch the entire video on Ideas Never Sleep, please click here.

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Arun Sundararajan Examines Lower Income Groups in the Sharing Economy

arunMSBA Professor Arun Sundararajan’s research on lower income groups in the sharing economy was recently highlighted by the Financial Times. In his research “Peer-to-Peer Rental Markets in the Sharing Economy,” Professor Sundararajan examined the peer-to-peer car rental market in San Francisco. He found that the sharing economy benefited those below the median income, as these groups could access cars without the high costs of ownership.

“Ownership was the dominant form of getting access to something in the past, but now we have built these peer-to-peer lending networks and it seems to be a positive story for the economy,” concludes Prof. Sundararajan. “If you look at the fundamentals, variety goes up and that increases consumption, which increases growth.”

To read the article, please click here.

To read Professor Sundararajan’s research paper on SSRN, please click here.

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Prof. Panos Ipeirotis Wins Best Paper Award

panosMSBA Professor Panos Ipeirotis recently won a Best Paper Award from the Association for the Advancement of Artificial Intelligence (AAAI). The honor was awarded for his research paper with NYU Poly PhD student Maria Christoforaki, titled  ”STEP: A Scalable Testing and Evaluation Platform.” The paper examined the challenges with evaluating online testing and courses, and presented a platform that allowed for continuous generation and evaluation of test questions.

Through the “STEP” platform, the researchers determined that their ”experimental evaluation shows that our system generates questions of comparable or higher quality compared to existing tests, with a cost of approximately 3-5 dollars per question, which is lower than the cost of licensing questions from existing test banks.”

Professor Ipeirotis and Maria Christoforaki presented this research at AAAI’s 2014 Conference on Human Computation and Crowdsourcing.

To read the entire paper, please click here.

 

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New Research by Vishal Singh Examines Hoarding Behaviors

vsinghIn a research paper published on the Social Science Research Network, MSBA Professor Vishal Singh examined hoarding behaviors during commodity bubbles. With his co-authors Aureo De Paula and Harrison G. Hong, Professor Singh measured hoarding using scanner data on US household purchases at supermarkets during the 2008 Rice Bubble. During this time, export bans spiked rice prices worldwide (including in US markets), which led US households with previous purchases of rice to double their buying in anticipation of shortages.

In the research paper, Professor Singh documented “transmission mechanisms through over-extrapolation from high prices and contagion, as many households bought rice for the first time during the bubble.”

To read the entire paper on SSRN, please click here.

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Prof. Anindya Ghose Discusses Crowdfunding Campaigns on BBC World News

aghose

In a recent interview with BBC World News, MSBA Professor Anindya Ghose examined the economics of crowdfunding campaigns, including the overlooked costs and burdens associated with a successful Kickstarter or Indiegogo campaign. In particular, he showed that while many people believe these campaigns are a way to get free and easy money,  a successful campaign requires a lot of time, money, and effort in its back-end operations:

“People are able to raise the amount of money that they want to raise but they default on the actual delivery, on issues like packaging and fulfilling the actual amount of orders,” he said.

To watch the entire interview, please download the video here.

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Prof. JP Eggers Examines Spin Off Brands on Bloomberg

jpeggersMSBA Professor JP Eggers recently sat down with Bloomberg Business to discuss the recent rise in companies creating spin off brands and businesses. He examined advantages of these spin offs for business,  including shareholder value, efficiency, transparency and monitoring:

“In many cases, the value we’re seeing created from these spin offs is legitimately real. These companies are actually able to be more efficient, more effective, and better competitors by being more focused. The managers can pay attention to a smaller collection of assets, and we get higher-powered incentives in the organizations to help provide motivation for the firm.”

To watch the entire interview, please click here.

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Professor Eggers’ Research on Serial Entrepreneurs Featured by Inc.

jpeggersA recent article by Inc. highlighted MSBA Professor J.P. Eggers‘ research on serial entrepreneurs, which will be published later this spring in the Academy of Management Journal. Professor Egger’s study, titled “Dealing With Failure: Serial Entrepreneurs and the Costs of Changing Industries Between Ventures,” examined two groups of serial entrepreneurs in Beijing and venture capital-funded companies in the United States.

The Inc. article explained Eggers and co-author Lin Song’s conclusions from the study, who found that

…the entrepreneurs who failed but who stuck to the same industry had outcomes with subsequent businesses that were as good or better than those of cohorts who changed industries.

One reason is that entrepreneurs who fail tend to blame external circumstances such as competitive forces, market changes, high costs, and high expectations, rather than internal factors like bad management or team disagreements.

“When things go right, the tendency is to say, ‘I am brilliant,’ and when they go wrong, it’s because it’s someone else’s fault,” Eggers says.

To read more about Professor Eggers’ research, please click here.

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